Hilda Rahma Nabila , Lu’Lu Ul Maknunah

Strategi Retorika Digital Bagian Protokol dan Komunikasi Pemerintah Kabupaten Blitar Pada Media Sosial Instagram

Introduction

Strategi retorika digital bagian protokol dan komunikasi pemerintah kabupaten blitar pada media sosial instagram. Pelajari strategi retorika digital Prokopim Blitar di Instagram untuk komunikasi publik persuasif. Membangun citra, menyampaikan informasi, dan meningkatkan kepercayaan masyarakat menggunakan ethos, pathos, dan logos. Efektif!

Abstract

Strategi retorika digital yang diterapkan oleh Bagian Protokol dan Komunikasi Pimpinan (Prokopim) Sekretariat Daerah Kabupaten Blitar melalui akun Instagram @prokopim.blitar sebagai sarana komunikasi publik pemerintah daerah. Media sosial dimanfaatkan untuk membangun citra, menyampaikan informasi, serta meningkatkan kedekatan dan kepercayaan masyarakat. Berdasarkan hasil observasi dan wawancara, Prokopim telah menerapkan unsur retorika Aristoteles, yaitu ethos, pathos, dan logos, dalam setiap konten. Ethos tercermin dari pencitraan pemerintah yang kredibel melalui kehadiran pimpinan dalam kegiatan resmi dan penyampaian informasi berbasis fakta. Pathos terlihat melalui konten human interest seperti interaksi pimpinan dengan masyarakat, bantuan sosial, dan peringatan hari besar. Logos diwujudkan melalui penyajian data, tujuan program, serta informasi teknis yang logis dan mudah dipahami. Strategi komunikasi digital meliputi judul eye catching, konten soft news, visual emosional, dan kolaborasi lintas perangkat daerah. Secara keseluruhan, retorika digital Instagram efektif mendukung komunikasi pemerintah yang persuasif dan terpercaya.

Review

This paper, titled "Strategi Retorika Digital Bagian Protokol dan Komunikasi Pemerintah Kabupaten Blitar Pada Media Sosial Instagram," examines the digital rhetorical strategies implemented by the Protocol and Leadership Communication Section (Prokopim) of the Blitar Regency Government through its official Instagram account. The study addresses a highly relevant aspect of contemporary public administration, focusing on how a local government entity utilizes social media to build image, disseminate information, and enhance public trust and closeness. The research aims to elucidate the specific methods Prokopim employs to achieve persuasive and credible communication in the digital sphere. Based on observations and interviews, the study reveals that Prokopim effectively applies the core Aristotelian rhetorical elements of ethos, pathos, and logos in its Instagram content. Ethos is established through the portrayal of a credible government via leadership presence in official activities and the delivery of factual information. Pathos is evident in human interest content, such as interactions between leaders and the community, social aid initiatives, and commemorative posts for special days. Logos is manifested through the presentation of data, program objectives, and logical, easy-to-understand technical information. Beyond classical rhetoric, the paper also identifies digital communication tactics, including eye-catching titles, soft news content, emotional visuals, and collaborative efforts with other local government agencies. Overall, the findings suggest that Prokopim's digital rhetorical strategies on Instagram are effective in fostering persuasive and trustworthy government communication. This paper offers valuable insights into the practical application of rhetorical theory within the context of local government digital outreach and public relations. It successfully outlines a multifaceted approach, demonstrating how strategic content creation and engagement can significantly contribute to building a positive public image and strengthening the relationship between governmental bodies and their constituents in the dynamic digital environment.

Full Text

Comments

You need to be logged in to post a comment.