Brata Nurhadi , Ria Edlina

Strategi Komunikasi Dinas Lingkungan Hidup (DLH) Kota Padang Dalam Meningkatkan Kesadaran Masyarakat Pada Pencegahan Pencemaran Air Sungai Batang Arau

Introduction

Strategi komunikasi dinas lingkungan hidup (dlh) kota padang dalam meningkatkan kesadaran masyarakat pada pencegahan pencemaran air sungai batang arau. Strategi komunikasi DLH Padang tingkatkan kesadaran masyarakat cegah pencemaran Sungai Batang Arau. Studi analisis pendekatan persuasif, edukasi, dan partisipatif untuk lingkungan bersih.

Abstract

This study aims to analyze the communication strategy implemented by the Padang City Environmental Agency (DLH) in increasing public awareness about preventing water pollution in the Batang Arau River. The Batang Arau River is one of the important water resources in Padang City that faces pollution problems due to industrial waste and domestic waste activities. Using a qualitative method with a descriptive approach, data were collected through in-depth interviews with DLH officials, field observations, and documentation. Data analysis was carried out through data reduction, data presentation, and drawing conclusions. The results show that the Padang City DLH implemented a persuasive communication strategy through direct approaches such as socialization, counseling, and community-based education, as well as indirect approaches through social media, billboards, and environmental campaigns. The communication strategy applied refers to a participatory communication model by involving community leaders, river care communities, and educational institutions. Obstacles found were a lack of public awareness, budget limitations, and low consistency of supervision. In conclusion, the Padang City DLH communication strategy is quite effective in increasing public awareness, although it still requires strengthening in the aspects of active community participation and cross-sector collaboration. This research is expected to provide input for the development of more innovative, sustainable, and community participation-based environmental communication strategies.

Review

This study offers a pertinent analysis of the communication strategies employed by the Padang City Environmental Agency (DLH) to enhance public awareness regarding water pollution prevention in the vital Batang Arau River. Facing significant challenges from industrial and domestic waste, the research meticulously outlines DLH's multi-faceted persuasive communication strategy, which combines direct community engagement—such as socialization and counseling—with broader public campaigns through social media and billboards. The finding that these efforts, despite being "quite effective," still necessitate strengthened community participation and cross-sector collaboration underscores the ongoing complexities of local environmental management and communication. Methodologically, the study employs a qualitative, descriptive approach that is well-suited for exploring the nuances of communication strategies within a specific organizational context. Data collection through in-depth interviews with DLH officials, complemented by field observations and documentation, provides a robust foundation for understanding the practical implementation and challenges faced. The detailed description of DLH's adoption of a participatory communication model, involving various community stakeholders, is particularly valuable, offering insights into a potentially sustainable approach to environmental advocacy. This methodological rigor enhances the credibility of the findings and their applicability to similar contexts. Despite its strengths, the research candidly identifies several critical obstacles, including a persistent lack of public awareness, budget limitations, and inconsistent supervision, which collectively hinder the optimal impact of DLH's strategies. The conclusion, advocating for greater active community participation and cross-sector collaboration, serves as a crucial recommendation for future interventions. This study's practical implication is substantial, providing actionable input for developing more innovative and sustainable environmental communication strategies that are deeply rooted in community engagement, not only for Padang City but also for other regions grappling with similar environmental degradation challenges.

Full Text

Comments

You need to be logged in to post a comment.