Dian Sari Unga Waru, Nirdayanti Mustarih, Andi Faisal

Souvenirs as Cultural Symbols: A Case Study of Panda Symbolism and the Chinese Knot from China

Introduction

Souvenirs as cultural symbols: a case study of panda symbolism and the chinese knot from china. Explore souvenirs as cultural symbols from China, focusing on the panda and Chinese knot. Analyzes their role in national identity, cultural diplomacy, and global perception using semiotic theory.

Abstract

This study explores the role of souvenirs as cultural symbols, focusing on two iconic representations from China: the panda and the Chinese knot. In the context of global tourism, souvenirs serve not only as mementos but also as representations of a nation's identity and cultural values. The study applies Charles Sanders Peirce’s semiotic theory to analyze two iconic Chinese souvenirs: the panda and the Chinese knot. Using qualitative textual analysis, it explores how these symbols function within the triadic semiotic framework—representamen (the physical form), object (the cultural meaning), and interpretant (the perceived interpretation). The key findings highlight that the panda, as a national symbol, not only embodies China’s identity and commitment to conservation but also serves as a tool of cultural diplomacy, promoting a peaceful image globally. Meanwhile, the Chinese knot reflects Confucian values such as harmony, good fortune, and eternity, while also showcasing the aesthetic and philosophical aspects of traditional Chinese craftsmanship. This study demonstrates that souvenirs act as powerful media of cultural communication and play a role in shaping global perceptions and strengthening a nation's identity. Therefore, souvenirs should be studied not only from economic and tourism perspectives but also through cultural and semiotic lenses.

Review

This study presents a compelling and timely investigation into the profound role of souvenirs as cultural symbols, moving beyond their conventional perception as mere mementos. By focusing on two highly recognizable Chinese representations – the panda and the Chinese knot – the authors embark on a nuanced exploration of how these objects embody and communicate national identity and cultural values within the context of global tourism. The application of Charles Sanders Peirce's semiotic theory provides a robust and appropriate theoretical framework, promising a deep analytical dive into the representamen, object, and interpretant of these chosen symbols. The qualitative textual analysis outlined appears well-suited to unravel the intricate layers of meaning embedded within these cultural artifacts, setting a strong foundation for the study's insightful findings. The abstract effectively highlights key findings, demonstrating how the panda transcends its role as a national symbol to function as a powerful tool of cultural diplomacy, projecting an image of peace and conservation globally. Similarly, the analysis of the Chinese knot's semiotic function in conveying Confucian values like harmony and good fortune, alongside its aesthetic and philosophical dimensions, is particularly illuminating. This dual focus successfully illustrates the diverse ways in which seemingly simple objects communicate complex cultural narratives. While the semiotic framework is clearly articulated, the full paper might consider a brief expansion on the potential variability of "interpretants" across diverse global audiences or cultural contexts, which could further enrich the discussion on cultural communication. Additionally, exploring the historical evolution of these symbols' semiotic significance over time could add another layer of depth to the analysis of their enduring cultural power. Ultimately, this study makes a significant contribution by underscoring the critical importance of examining souvenirs not merely through economic or tourism lenses, but through sophisticated cultural and semiotic frameworks. It persuasively argues that souvenirs are potent media for cultural communication, capable of shaping global perceptions and strengthening national identity. The insights offered are valuable not only for tourism studies but also for broader fields such as cultural diplomacy, semiotics, and international relations. Given its clear theoretical grounding, appropriate methodology, and compelling findings, this abstract indicates a well-conceived and impactful piece of research. I highly recommend this paper for publication, as it offers a fresh and insightful perspective on an often-underestimated aspect of cross-cultural interaction.

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