Inggrid Yanuar Risca Pratiwi, Windi Agustina, Cucu Marlya, Annisa Dewi Fatimah Agustini, Marwa Diah Puspita

Rancang Bangun E-Katalog Produk Skincare Lyodaskin Lumajang Berbasis Website Menggunakan Framework Scrum sebagai Media Promosi

Introduction

Rancang bangun e-katalog produk skincare lyodaskin lumajang berbasis website menggunakan framework scrum sebagai media promosi. Rancang bangun e-katalog produk skincare Lyodaskin Lumajang berbasis website dengan framework Scrum. Mempermudah promosi, akses informasi detail, meningkatkan interaksi & efisiensi operasional.

Abstract

Industri skincare di Indonesia mengalami perkembangan pesat seiring meningkatnya kesadaran masyarakat, khususnya wanita, terhadap perawatan kulit. Namun, konsumen sering menghadapi kesulitan dalam memilih produk yang sesuai karena banyaknya variasi yang tersedia di pasaran. Hal ini menekankan pentingnya ketersediaan informasi produk yang jelas, lengkap, dan mudah diakses untuk mendukung pengambilan keputusan pembelian. Lyodaskin sebagai salah satu merek skincare lokal menghadapi tantangan dalam penyampaian informasi produk yang masih terbatas melalui media sosial dan penjualan offline, sehingga dibutuhkan inovasi dalam strategi promosi dan penyebaran informasi. Penelitian ini merancang dan mengimplementasikan sistem ekatalog berbasis website menggunakan framework Scrum pada studi kasus Lyodaskin Lumajang. Website dipilih karena bersifat dinamis, interaktif, responsif, mudah diakses dan diperbarui. Terdapat tahapan framework Scrum yang digunakan pada penelitian ini yaitu Product Backlog, Sprint Planning, Sprint Backlog, Sprint Execution, Sprint Review, Sprint Retrospective dan Finished Work. Hasil implementasi menunjukkan bahwa web e-katalog mampu mempermudah konsumen memperoleh informasi produk cukup detail, meningkatkan interaksi dengan konsumen, memperluas media promosi, mendukung efisiensi operasional, digitalisasi pengelolaan data dan percepatan administrasi. Penerapan e-katalog dapat meningkatkan kualitas layanan, kepuasan pengguna, dan efektivitas internal Lyodaskin Lumajang.

Review

This paper presents a highly relevant and timely endeavor to address key challenges within the burgeoning Indonesian skincare market. It adeptly identifies the dual problem of consumer difficulty in navigating a plethora of product options and local brands' limitations in disseminating comprehensive information. The proposed solution—a web-based e-catalog for Lyodaskin Lumajang, developed using the agile Scrum framework—is a well-conceived approach to enhance promotion and consumer access to detailed product information, aiming to bridge a critical information gap and bolster the brand's digital presence. A notable strength of this work lies in its practical applicability and the judicious choice of both technology and methodology. The adoption of a website-based platform is well-justified given its inherent dynamism, interactivity, and accessibility, which are crucial for showcasing a diverse range of skincare products effectively. Furthermore, the explicit use of the Scrum framework, detailing phases from Product Backlog to Sprint Retrospective, suggests a systematic, iterative, and user-centric development process. The abstract convincingly outlines numerous anticipated benefits, including improved consumer access to detailed product information, enhanced interaction, expanded promotional reach, operational efficiencies, and ultimately, a positive impact on service quality and user satisfaction. While the abstract effectively communicates the project's scope and promising outcomes, a complete research paper would significantly benefit from a more rigorous presentation of empirical evidence. Future iterations or a full manuscript should elaborate on the specific metrics used to quantify "increased interaction," "expanded promotional media," or "improved service quality." Detailed insights into the user testing methodology, concrete feedback from consumers, and measurable data regarding website traffic, adoption rates, or operational time savings would substantially strengthen the claims. Additionally, a discussion of any challenges encountered during the Scrum implementation and the strategies employed to overcome them would offer valuable practical contributions. Despite these areas for further elaboration, this initiative represents a commendable step towards digitalizing and enhancing the operational and promotional capabilities of local businesses in a competitive sector.

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