Raden Bagus Bambang Sumantri, Walidy Rahman Hakim, Asharryadi Noegroho, Safitri Dwi Lestari, Syifa Marsyanda Chairunnisa

Perancangan Sistem Informasi untuk Meningkatkan Pemasaran Paket Wisata CV Animedia Tour Berbasis Mobile

Introduction

Perancangan sistem informasi untuk meningkatkan pemasaran paket wisata cv animedia tour berbasis mobile. Rancang sistem informasi mobile untuk CV Animedia Tour, tingkatkan pemasaran paket wisata, efisiensi operasional, dan kemudahan booking. Hasil SUS tunjukkan usability tinggi.

Abstract

The tourism sector plays a vital role in boosting Indonesia's economy, with numerous attractive destinations. Along with the rapid development of information technology, this sector faces a significant opportunity for transformation through the implementation of mobile-based digital systems. CV Animedia Tour, a company providing travel services, faces challenges with limited promotional reach and a manual reservation system that hinders operational efficiency. This research aims to design a mobile-based information system that can enhance marketing efficiency and user convenience. This system allows customers to easily access information, make bookings, and receive updates on the latest travel offers. The methodology used in this research is prototyping, which involves several stages such as interviews, observations, and literature reviews. The results of the evaluation using the System Usability Scale (SUS) show that the application is well-received by users, with an average score of 72.5, indicating a high level of usability. The implementation of this system not only improves operational efficiency but also expands market reach and increases customer satisfaction. Moving forward, the company should continue to develop the application based on user feedback to ensure its relevance and effectiveness.

Review

This paper presents a timely and relevant endeavor to address the challenges faced by CV Animedia Tour in the dynamic Indonesian tourism sector. The abstract clearly articulates the core problem: limited promotional reach and an inefficient manual reservation system, hindering a business operating in a sector ripe for digital transformation. The proposed solution, a mobile-based information system, is a logical and contemporary approach to enhance marketing efficiency and user convenience, allowing customers easier access to information, bookings, and updates. The research effectively positions itself at the intersection of information technology and business strategy, aiming to leverage mobile platforms to overcome operational bottlenecks and expand market presence. The methodology employed, prototyping, is well-suited for system development projects, allowing for iterative design and user feedback integration. The abstract mentions key stages like interviews, observations, and literature reviews, which ideally would provide a solid foundation for the system's requirements and design. A significant strength lies in the quantitative evaluation using the System Usability Scale (SUS), with an average score of 72.5. This result credibly indicates a good level of usability and user acceptance, directly supporting the claim that the system enhances customer satisfaction. The immediate benefits highlighted – improved operational efficiency, expanded market reach, and increased customer satisfaction – underscore the practical impact of the system's implementation. While the abstract provides a strong overview, a full paper would ideally detail the specific features implemented and how they contribute to the high SUS score, as well as the depth of the "design" (e.g., specific architectures, technologies used). The forward-looking statement regarding continuous development based on user feedback is crucial, emphasizing that system design is an ongoing process rather than a static endpoint. Overall, this research makes a valuable contribution by demonstrating a practical, user-accepted mobile solution for a specific business, effectively bridging the gap between digital innovation and the operational needs of the tourism industry.

Full Text

Comments

You need to be logged in to post a comment.