Yobeluise Glory, Ayyub Anshari Sukmaraga, Sultan Arif Rahmadianto

PERANCANGAN MASKOT 3D SEBAGAI UPAYA PENGUATAN IDENTITAS VISUAL PEUSAHAAN GARMENT “BINTANG PERMATA SEJATI” DI KOTA PASURUAN

Introduction

Perancangan maskot 3d sebagai upaya penguatan identitas visual peusahaan garment “bintang permata sejati” di kota pasuruan. Perancangan maskot 3D Bipsy (kelinci-kura) untuk Bintang Permata Sejati di Pasuruan. Kuatkan identitas visual, tingkatkan brand awareness & promosi perusahaan garment ini.

Abstract

Visual identity is the graphical representation of an entity, whether a product, brand, or individual, through various design elements crafted to create a cohesive and memorable visual image for the target audience. One element that can serve as a visual identity is a mascot, designed in alignment with the vision, mission, and unique characteristics of the company, in this case, Bintang Permata Sejati garment company. This study aims to strengthen the visual identity of Bintang Permata Sejati, a garment company, to enhance local brand awarness among the public, particulary in Pasuruan City, as well as to serve as a promotional tool for the company. Using qualitative methods such as interviews, surveys, and literature reviews, this research examines key visual elements, including the logo, typography, and color combinations, to express the brand’s values, messaging, and characteristics. The outcome of this study is the creation of a corporate mascot named Bipsy, which combines the forms of a rabbit and a turtle. The final deliverables include a Mascot Guide Book, along with primary 3D model assets of the Bipsy scharacter in .blend and .obj formats, complemented by supporting media such as figurine, character standees, knitted dolls, ID Cardes, lanyards, keychains, button pins, totebags, bucket hats, T-shirts, tumbler bottle, drawstring pouches, and mugs.

Review

The study "PERANCANGAN MASKOT 3D SEBAGAI UPAYA PENGUATAN IDENTITAS VISUAL PEUSAHAAN GARMENT “BINTANG PERMATA SEJATI” DI KOTA PASURUAN" addresses a pertinent challenge in brand building: the strategic use of visual identity to enhance corporate recognition. The authors clearly articulate the importance of visual identity as a graphical representation capable of creating a cohesive and memorable image for target audiences. Focusing on the Bintang Permata Sejati garment company in Pasuruan City, the research sets out to strengthen its visual identity specifically through the development of a 3D mascot. This objective is well-defined, aiming to boost local brand awareness and equip the company with a new promotional tool, thereby underscoring the practical utility of design in local business development. To achieve its stated objectives, the research employs a qualitative methodology, which is highly appropriate for a design-oriented study. The authors utilized a combination of interviews, surveys, and literature reviews to gather comprehensive data, ensuring that the design process was informed by both company insights and audience perceptions. This approach allowed for a thorough examination of existing key visual elements, including the logo, typography, and color combinations, against the company's vision, mission, and unique characteristics. This foundational analysis is critical for ensuring that the newly designed mascot would authentically express the brand’s values and messaging, integrating seamlessly into the company's broader identity framework. The study culminates in the successful creation of a corporate mascot named Bipsy, ingeniously combining the forms of a rabbit and a turtle, suggesting a thoughtful blend of desired brand attributes. The final deliverables are comprehensive and highly practical, extending beyond the core 3D model assets in industry-standard formats (.blend and .obj). Crucially, the project includes a Mascot Guide Book, which is invaluable for ensuring brand consistency and proper implementation across various applications. Furthermore, the accompanying suite of supporting media—ranging from physical items like figurines and knitted dolls to branded merchandise such as T-shirts, tote bags, and keychains—demonstrates a robust and well-considered strategy for integrating Bipsy into promotional activities and daily corporate life. This comprehensive output provides Bintang Permata Sejati with a powerful and versatile asset for enhancing its visual presence and market engagement.

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