Fatkur Huda, Ahmad Sholikin, Rahila Amanatul Ummah

Penguatan Literasi Seni dan Pelestarian Budaya melalui Program Edukreatif di Desa Wisata Watungkal Edupark Sendangagung

Introduction

Penguatan literasi seni dan pelestarian budaya melalui program edukreatif di desa wisata watungkal edupark sendangagung. Kuatkan literasi seni dan lestarikan budaya di Desa Wisata Watungkal Edupark Sendangagung. Program Edukreatif dorong UMKM, ekonomi lokal, dan pariwisata berkelanjutan via digitalisasi.

Abstract

The Edukreatif-based community service program in Watungkal Tourism Village Edupark Sendangagung (WES) aims to strengthen art literacy, cultural preservation, and local economic competitiveness. This village has the potential for handicrafts, traditional culinary, and cultural attractions, but still faces obstacles in product quality, institutions, and digital marketing. The program is carried out through socialization, production, management, and marketing training, intensive mentoring, and the application of appropriate technology in the form of an e-commerce platform. The results of the activity showed an improvement in product quality (the average score increased from 3.7 to 4.6), the preparation of SOPs and the institutional structure of tourist villages, as well as the increase in people's digital literacy through the use of social media and wespeken.web.id. The socio-economic impact can be seen from the increase in MSME skills, increased youth participation, and the opening of wider market access. This program shows that the integration of art, culture, and digitalization is effective in building a sustainable tourism village empowerment model.

Review

This paper presents an impactful community service program titled "Penguatan Literasi Seni dan Pelestarian Budaya melalui Program Edukreatif di Desa Wisata Watungkal Edupark Sendangagung," focusing on strengthening art literacy and cultural preservation within the Watungkal Tourism Village Edupark Sendangagung (WES). The abstract clearly outlines the program's ambitious goals: to enhance art literacy, foster cultural preservation, and boost local economic competitiveness. It effectively identifies the inherent potential of WES, rich in handicrafts, traditional culinary, and cultural attractions, while also acknowledging critical existing challenges such as product quality, institutional weaknesses, and a lack of digital marketing expertise. This clear problem statement and well-defined objectives lay a solid foundation for the intervention described. The methodology employed in the Edukreatif program is comprehensive, involving a multi-pronged approach that includes socialization, production, management, and marketing training. Crucially, it incorporates intensive mentoring and the strategic application of appropriate technology, specifically an e-commerce platform (wespeken.web.id), to address identified deficiencies. The reported results are encouraging and demonstrably positive: a significant improvement in product quality (from an average score of 3.7 to 4.6), the establishment of essential Standard Operating Procedures (SOPs) and institutional structures for the tourist village, and a noticeable increase in the digital literacy of the local populace through social media utilization and the new e-commerce platform. These outcomes effectively showcase the program's success in addressing its initial objectives. The socio-economic impacts highlighted by the program are particularly noteworthy, demonstrating an increase in MSME skills, enhanced youth participation, and the crucial opening of wider market access for local products and services. The paper concludes with a strong statement regarding the effectiveness of integrating art, culture, and digitalization as a model for sustainable tourism village empowerment. This review finds the program's design, implementation, and reported results to be robust and highly relevant. It offers a valuable blueprint for community development initiatives in similar contexts, successfully bridging the gap between cultural heritage, artistic expression, and contemporary economic realities through strategic digital integration.

Full Text

Comments

You need to be logged in to post a comment.