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Pengaruh Teknologi Deepfake terhadap Kredibilitas Berita dan Jurnalistik

Introduction

Pengaruh teknologi deepfake terhadap kredibilitas berita dan jurnalistik. Analisis dampak teknologi deepfake pada kredibilitas berita dan jurnalistik, menunjukkan penurunan kepercayaan publik serta pentingnya regulasi untuk mencegah penyebaran informasi palsu.

Abstract

This raises concerns about the credibility of news and journalism, as deepfakes can be used to spread false information and manipulate public opinion. The purpose of this study is to discuss the impact of deepfake technology on news credibility, to compare it with previous research, and to evaluate the relevance of the findings to the current journalistic context. This study has important implications for journalism practitioners in facing new challenges from this technological advancement. The purpose of this study is to analyze the impact of deepfake technology on news and journalism credibility. Data collection methods used in this study include surveys, interviews, field experiments, and participant observation. Data analysis was carried out using descriptive statistical techniques and inferential analysis. Data from the survey and field experiments will be processed and analyzed to determine the level of change in perceptions of news credibility along with the use of deepfake technology. The results of the study indicate that deepfake technology has a significant impact on news and journalism credibility. According to the data collected, the use of deepfake in news production has led to a decline in public trust in the information presented by the media. In addition, these findings also highlight the importance of regulation and control in the application of deepfake technology in journalism to minimize the risk of spreading fake news and information manipulation. This emphasizes the need for a cautious approach to the use of technology that can damage the integrity of information and disrupt the fair and accurate reporting process. Cooperation between the media, government, and technologists is needed to overcome the negative consequences of deepfake in journalism. All parties must be responsible for ensuring the truth and fairness in presenting information to the public.

Review

The study, "Pengaruh Teknologi Deepfake terhadap Kredibilitas Berita dan Jurnalistik," tackles a critically timely and increasingly relevant issue concerning the integrity of information in the digital age. It directly addresses the profound threat posed by deepfake technology to news credibility and journalistic trustworthiness, a challenge that demands urgent attention from both academia and industry. The stated purpose—to analyze the impact of deepfake technology on news and journalism credibility, compare findings with previous research, and evaluate their relevance to the current journalistic context—sets a comprehensive scope for understanding this complex phenomenon. The paper highlights significant implications for journalism practitioners grappling with rapid technological advancements and their ethical ramifications. The methodology employed appears robust, utilizing a multi-faceted approach including surveys, interviews, field experiments, and participant observation, which promises a rich and varied dataset. Data analysis involves both descriptive statistical and inferential techniques, specifically designed to gauge changes in perceptions of news credibility in the context of deepfake technology. The study's findings are stark: deepfake technology has a significant negative impact, leading to a demonstrable decline in public trust in media-presented information. Crucially, the research emphasizes the imperative for stringent regulation and control in applying deepfake technology within journalism, advocating for measures to mitigate the spread of misinformation and manipulation. This research makes an important contribution by empirically validating the concerns surrounding deepfakes and public trust. The emphasis on a cautious approach, coupled with a strong call for collaboration among media organizations, government bodies, and technologists, underscores the practical and policy-level implications of the findings. The study effectively articulates the necessity for all stakeholders to take responsibility for ensuring truth and fairness in public information dissemination. While the abstract mentions comparing with previous research, further detail on what specific research was consulted and how the findings align or diverge would strengthen the paper's contextualization. Nevertheless, its comprehensive methodology and clear, actionable implications position it as a valuable resource for guiding ethical considerations and developing strategies to combat information manipulation in contemporary journalism.

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