Unan Yusmaniar Oktiawati, Victor Ilen Segara, Haris Aditya Mandala, Darline Lanek, Sabiha Zahratunnada, Ratu Salma Bani Ismail, Maximillian Hanzel Dias Putra, Sela Nurhayati, Vanya Shauqia Marsha, Dinda Farica Anaz, Cahaya Putra Kurnia Wijaya, Intan Aprilia Arlisti, Aileen Fedora Pakasi, Dania Kentari Dyanda Putri, Levina Larassati Apriliana, Angela Anastasya

Pendampingan Forum Komunikasi UMKM di Kalurahan Tirtoadi, Mlati, Sleman Menuju Transformasi Digital

Introduction

Pendampingan forum komunikasi umkm di kalurahan tirtoadi, mlati, sleman menuju transformasi digital. Tingkatkan daya saing UMKM Tirtoadi, Sleman, melalui pendampingan transformasi digital. Implementasi SISDM tingkatkan efisiensi, perluas akses pasar & pendapatan bisnis mikro.

Abstract

Forum komunikasi (Forkom) Usaha Mikro, Kecil, dan Menengah (UMKM) Tirtoadi merupakan organisasi yang berperan penting dalam mendukung perkembangan UMKM di Kalurahan Tirtoadi, Kecamatan Mlati, Kabupaten Sleman, Yogyakarta. Namun, organisasi ini menghadapi berbagai kendala internal, antara lain kurang efisiennya pengelolaan sumber daya manusia, dan kendala eksternal, seperti terbatasnya akses masyarakat terhadap pasar digital. Kegiatan pendampingan ini merupakan salah satu program pengabdian masyarakat bersama Kuliah Kerja Nyata (KKN) Universitas Gadjah Mada (UGM) yang bertujuan untuk menguji efektivitas penerapan sistem informasi sumber daya manusia (SISDM) terkomputerisasi dalam mengatasi kendala internal, serta transformasi digital dalam meningkatkan daya saing UMKM di tingkat lokal. Melalui survei dan wawancara mendalam, kegiatan ini menemukan bahwa SISDM dapat meningkatkan efisiensi pengelolaan data anggota dan aktivitas organisasi. Sementara itu, transformasi digital diharapkan dapat memperluas akses pasar dan meningkatkan pendapatan UMKM. Hasil kegiatan ini diharapkan dapat memberikan rekomendasi kebijakan bagi pemerintah desa dan organisasi terkait dalam mendukung pengembangan UMKM berbasis digital.

Review

The paper titled "Pendampingan Forum Komunikasi UMKM di Kalurahan Tirtoadi, Mlati, Sleman Menuju Transformasi Digital" presents a timely and relevant community engagement initiative aimed at bolstering the resilience and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the Tirtoadi Village. The authors astutely identify critical internal and external challenges faced by the local MSME Communication Forum (Forkom), including inefficient human resource management and limited access to digital markets. The overarching goal of this intervention, a collaboration with Universitas Gadjah Mada's KKN program, is to introduce and evaluate the effectiveness of digital solutions to address these barriers, specifically through a computerized Human Resources Information System (SISDM) and broader digital transformation strategies. The methodology employed leverages practical community outreach, combining surveys and in-depth interviews to assess the impact of the interventions. The abstract highlights promising initial findings, indicating that the implementation of SISDM can significantly enhance the efficiency of data management for members and organizational activities within the Forkom. Furthermore, the paper articulates a clear expectation that digital transformation will play a pivotal role in expanding market access for MSMEs and subsequently boosting their income. This dual focus on internal organizational strengthening and external market engagement provides a comprehensive approach to supporting local economic development. This work holds significant practical implications, particularly for local governance and community organizations. By providing policy recommendations, the authors aim to guide the village government and relevant stakeholders in fostering a supportive ecosystem for digital-based MSME development. While the abstract primarily presents anticipated benefits for the broader digital transformation aspects, the concrete findings regarding SISDM's efficiency improvements are a solid demonstration of immediate value. Future research or follow-up studies could further validate the long-term impact of the digital transformation efforts on market access and income generation, thereby providing a more robust evidence base for sustained policy interventions. Overall, this paper contributes valuable insights into practical strategies for empowering local MSMEs in the digital age.

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