Permata Permata

Pemilihan Aplikasi E-Commerce untuk Pengembangan Bisnis Virtual Menggunakan Metode VIKOR dan Rank Sum

Introduction

Pemilihan aplikasi e-commerce untuk pengembangan bisnis virtual menggunakan metode vikor dan rank sum. Pilih aplikasi e-commerce terbaik untuk bisnis virtual Anda. Studi ini menggunakan metode VIKOR dan Rank Sum untuk evaluasi komprehensif, memastikan efisiensi operasional dan jangkauan pasar yang luas.

Abstract

Choosing an e-commerce application is an important process for businesses to ensure that the chosen platform can optimally support their operational needs and marketing strategies. Choosing the right e-commerce app will help businesses improve operational efficiency, expand market reach, and increase customer satisfaction, all of which contribute to long-term success. The main issues in the selection of e-commerce applications are often related to the suitability of features, cost, and system integration. The combination of the VIKOR and Rank Sum methods in MCDM can provide a more objective and comprehensive solution. The Rank Sum method is used to give weight to each criterion based on the existing ranking, while VIKOR helps to select the best alternative based on the evaluation of compromises between alternatives. This combination approach provides an advantage in dealing with problems involving many alternatives and complex criteria, with more detailed and fair solutions. The ranking results using the VIKOR method show that the E-Commerce Application 2 is the best alternative with a VIKOR index value of 0, which means that this application is the closest to the ideal solution and has the best performance in meeting the predetermined criteria. In second place, there is the E-Commerce Application 1 with a VIKOR index value of 0.69, which shows that although it is not as optimal as the E-Commerce 2 Application, this application is still an excellent choice based on the evaluation criteria. The E-Commerce 4 app came in third with a score of 0.934, slightly worse compared to the previous app, but still in the acceptable category.

Review

The paper, "Pemilihan Aplikasi E-Commerce untuk Pengembangan Bisnis Virtual Menggunakan Metode VIKOR dan Rank Sum," addresses a highly pertinent and critical decision-making challenge faced by modern businesses: the selection of an optimal e-commerce application. The abstract effectively highlights the inherent complexities in this process, noting that factors such as feature suitability, cost implications, and seamless system integration are often major hurdles. The authors correctly identify that an appropriate platform is essential for operational efficiency, market expansion, and ultimately, long-term success, setting a clear and relevant context for their research. To tackle this multi-criteria decision-making (MCDM) problem, the study proposes an innovative combination of the VIKOR and Rank Sum methods. This methodological approach appears well-suited to the task, with the Rank Sum method designated for objectively assigning weights to various criteria based on existing rankings, and the VIKOR method then utilized to identify the best alternative by evaluating compromises. The abstract posits that this combined strategy offers a more objective, comprehensive, detailed, and fair solution, particularly advantageous when dealing with numerous alternatives and intricate criteria, thereby promising a robust framework for complex selection scenarios. The practical application of this combined methodology yields concrete results, identifying "E-Commerce Application 2" as the superior choice, boasting a VIKOR index value of 0, indicating its closest proximity to the ideal solution. "E-Commerce Application 1" follows as a strong second with an index of 0.69, while "E-Commerce 4" ranks third at 0.934, still within an acceptable range. These findings provide clear, actionable insights for businesses navigating the e-commerce platform landscape, offering a data-driven approach to a decision that traditionally involves significant subjective judgment. The research thus offers valuable guidance for enhancing virtual business development through informed application selection.

Full Text

Comments

You need to be logged in to post a comment.