I Kadek Budi Sandika, Made Suci Ariantini, Ni Luh Ayu Prima Dania, I Kadek Dwi Sutawan, Ni Putu Satya Sephiarini

Pembuatan Company Profile Pada Bumdesa Catu Kwero Sedana Pecatu

Introduction

Pembuatan company profile pada bumdesa catu kwero sedana pecatu. Buat company profile (PDF & video) BUMDesa Catu Kwero Sedana Pecatu untuk promosi, citra profesional, & keberlanjutan usaha. Gunakan DKV & tampilan mobile-web.

Abstract

Pengabdian ini dilakukan untuk menjawab keterbatasan informasi dan promosi pada BUMDesa Catu Kwero Sedana Pecatu, yang berdiri sejak 2017 dengan dua unit usaha utama, yaitu pengelolaan sampah dan perdagangan. Hasil wawancara dengan pengelola menunjukkan bahwa BUMDesa belum memiliki profil perusahaan baik dalam bentuk cetak, elektronik, maupun audio-visual karena keterbatasan sumber daya yang masih terfokus pada operasional harian. Kegiatan pengabdian meliputi sosialisasi, perancangan media, pembuatan, penyerahan, evaluasi, dan pelaporan. Luaran yang dihasilkan berupa dokumen company profile dalam format PDF dan video company profile yang dirancang menggunakan prinsip Desain Komunikasi Visual (DKV). Dokumen memuat struktur organisasi, unit usaha, serta data pendukung dalam bentuk teks, foto, grafik, dan infografis dengan tipografi sederhana serta palet warna biru dan kuning. Video company profile memadukan narasi, tata suara, visualisasi kegiatan, dan storytelling untuk menyampaikan sejarah, visi-misi, serta aktivitas BUMDesa. Media ini juga disiapkan agar kompatibel dengan tampilan mobile-web untuk mendukung promosi digital. Hasil evaluasi melalui diskusi menunjukkan mitra sangat puas dengan kualitas media yang dihasilkan dan berharap kolaborasi berlanjut. Selain itu, mitra mengidentifikasi kebutuhan tambahan berupa media edukasi pengelolaan sampah. Luaran ini diharapkan meningkatkan citra profesional, komunikasi, dan promosi BUMDesa sekaligus memperkuat keberlanjutan usaha melalui kerja sama lebih lanjut dengan berbagai pemangku kepentingan.

Review

This paper presents a valuable community engagement initiative focused on addressing critical information and promotional gaps for BUMDesa Catu Kwero Sedana Pecatu. By developing a comprehensive company profile, the project directly tackles a common challenge faced by rural village enterprises, which often operate with limited resources primarily allocated to daily operations. The intervention's relevance in supporting local economic entities, specifically one involved in waste management and trade since 2017, is clear, providing a practical solution to enhance the BUMDesa's visibility and professional image within its community and beyond. The methodology employed in this project was well-structured, progressing through distinct phases from socialization to design, production, and evaluation. The outputs are notably thorough, consisting of both a detailed PDF document and an engaging video company profile, both crafted using Visual Communication Design (DKV) principles. The abstract effectively details the content of these media, including organizational structure, business units, and supporting data presented through various visual elements. The attention to detail, such as the use of simple typography, a specific color palette, and the integration of storytelling and mobile-web compatibility for the video, underscores a professional and user-centric approach to communication. The project's success is further validated by the highly positive feedback from the BUMDesa management, indicating the immediate utility and quality of the produced media. The expected outcomes—enhanced professional image, improved communication, and stronger promotional capabilities—are vital for the BUMDesa's long-term sustainability and potential for future partnerships. Importantly, the identification of a subsequent need for waste management education media highlights the project's capacity not only to deliver on its primary objectives but also to uncover additional areas for community development, positioning this as a successful and insightful model for ongoing collaborative efforts with grassroots organizations.

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