Fita Setiati, Mohamad Arief Setiawan, Elmi Rakhma Aalin, Mutia Tsalitsa Alawia, Ahmad Saifi Athoillah, Wiwiek Kusumaning Asmoro

Optimizing Sales of MSME Products in Pandean Tourism Village through Marketplace Account Creation and Management Training

Introduction

Optimizing sales of msme products in pandean tourism village through marketplace account creation and management training. Boost MSME sales in Pandean Tourism Village with marketplace training. Learn account creation, product photography, descriptions, and online store management for digital success.

Abstract

The community service program conducted in Pandean Tourism Village focuses on increasing the capacity of MSMEs to utilize marketplace platforms to optimize their product sales. This program is motivated by the significant potential of local MSME products, but they still face challenges in digital marketing, particularly in utilizing marketplaces, which are currently an effective sales channel. Through this training, MSMEs are taught everything from creating a marketplace account, product photography techniques, writing compelling descriptions, and online store management strategies. The results of this community service program demonstrate an increase in participants' understanding and skills in managing Pandean Tourism Village's online store in the marketplace. MSMEs are expected to be able to independently create marketplace accounts, upload products with attractive photos and descriptions, and manage orders more professionally. The success of this program is measured not only by the participants' increased knowledge but also by the number of orders received through the marketplace platforms they manage, indicating that the program has had a direct impact on increasing sales of MSME products in Pandean Tourism Village.

Review

This paper presents a highly relevant and timely community service program aimed at bolstering the digital presence and sales capabilities of MSMEs in Pandean Tourism Village. The motivation is clearly articulated, highlighting the significant, yet often untapped, potential of local products alongside the prevalent challenge of digital marketing literacy among small businesses. The program's structured approach, encompassing everything from basic account creation to sophisticated product presentation and order management, demonstrates a well-conceived intervention design. This focus on practical, actionable skills directly addresses a critical gap, making the initiative inherently valuable for enhancing economic resilience within local communities. The abstract effectively conveys the immediate positive outcomes of the program. It reports a clear increase in participants' understanding and practical skills related to online store management, moving MSMEs towards greater independence in navigating marketplace platforms. The program's success metric, extending beyond mere knowledge acquisition to include the tangible "number of orders received," is particularly commendable. This focus on direct sales impact underscores the program's practical efficacy and its potential to translate training into measurable economic benefits for the MSME participants, thereby demonstrating a direct contribution to their livelihoods and the local economy. While the abstract provides a compelling overview, a full journal submission would benefit significantly from further elaboration on the program's methodology and a more granular presentation of results. Future reporting should ideally detail the duration and intensity of the training, the specific marketplace platforms utilized, and the number of participating MSMEs. Quantifying the "increase in understanding" and, crucially, the "number of orders received" with concrete figures (e.g., percentage increase in sales or average order value) would substantially strengthen the evidence base. Additionally, discussing any unforeseen challenges and potential long-term follow-up strategies for sustained growth would enhance the paper's contribution to the body of knowledge on digital capacity building for MSMEs.

Full Text

Comments

You need to be logged in to post a comment.