Didi Pramono, Vina Nurul Husna, Restu Ayu Mumpuni, Tutik Wijayanti, Asti Hanafi, Tio Putra Refiyan, Abdullah Fariz Kyarto, Rizqi Amalia Dwi Asih

Optimization of FISIP's Website and Social Media in Efforts to Internationalize and Improve Public Information Services

Introduction

Optimization of fisip's website and social media in efforts to internationalize and improve public information services. FISIP optimized its website & social media for internationalization and public information services. Collaborative research improved content, international profiles, and promotion.

Abstract

The objectives of the study are: 1) optimizing the website of FISIP as an effort to internationalize and provide public information; 2) optimizing the social media of FISIP as an effort to internationalize and provide public information. This research was carried out using a collaborative action research approach. The research steps include problem identification, action planning, partner collaboration, implementation, observation and monitoring, reflection and evaluation, and corrective actions. The study results show that the FISIP Public Relations and Reputation Team has collaborated with the University Public Relations Team, UNNES TV, and external mass media. Tangible actions that have been implemented include website content evaluation workshops, preparation of international study program profiles, workshops on strategies for increasing international publications through websites, development of study program promotion content, both posters and videos, optimization of the promotion of new Communication Science study programs, development of public complaint services through the UNNES PPID, Helpdesk, and Report features on the FISIP website. Continuous improvement is essential to ensure that all work programs implemented by the FISIP Public Relations Team can run smoothly and achieve the goals set.

Review

This study addresses a highly relevant and critical topic for modern academic institutions: optimizing digital platforms to achieve internationalization and enhance public information services. The use of a collaborative action research approach is commendable, as it allows for practical, iterative interventions and real-world problem-solving within the institution. The abstract effectively outlines the clear objectives and details a comprehensive set of actions undertaken by the FISIP Public Relations and Reputation Team, including workshops, content development, and the establishment of public complaint services. The involvement of various internal and external stakeholders, such as the University Public Relations Team, UNNES TV, and external media, demonstrates a multi-faceted and integrated effort to address the research aims. However, a significant limitation of the abstract lies in its reporting of results. While a wide array of tangible actions is presented, the abstract primarily describes *activities implemented* rather than *outcomes achieved* in relation to the stated objectives. For instance, it mentions "website content evaluation workshops" and "preparation of international study program profiles," but does not provide any data or evidence to demonstrate *how* these actions led to the "optimization" of the website and social media, or *what impact* they had on internationalization efforts or the improvement of public information services. There is no mention of metrics or indicators used to measure this optimization (e.g., website traffic, international applications, engagement rates, public satisfaction with information services). The concluding remark about "continuous improvement" reads more as a recommendation for future work rather than a direct finding from the reported study. To strengthen the impact and scholarly contribution of this work, future iterations or the full paper should elaborate on the methodology for measuring "optimization" and the actual results obtained. Quantifying the improvements in international reach, student recruitment, or public engagement, perhaps through comparative data before and after the interventions, would significantly enhance the study's validity and utility. Furthermore, a more in-depth discussion of the specific challenges encountered during the action research cycle and how they were addressed would provide valuable insights for other institutions undertaking similar initiatives. Despite these points, the study offers a valuable blueprint of practical steps and collaborative efforts that can be adopted by faculties aiming to leverage digital platforms for broader institutional goals.

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