Abd. Haris Nasution, Arfan Diansyah, Rosmaida Sinaga, Ammar Zhafran Ryanto

Optimalisasi Pariwisata Budaya Pesisir Melalui Pendampingan Digitalisasi Warisan Budaya Non-Bendawi Dikalangan Pelajar Kota Tanjung Balai

Introduction

Optimalisasi pariwisata budaya pesisir melalui pendampingan digitalisasi warisan budaya non-bendawi dikalangan pelajar kota tanjung balai. Optimalkan pariwisata budaya pesisir Tanjung Balai. Digitalisasi warisan budaya non-bendawi bagi pelajar, tingkatkan kompetensi penulisan, publikasi, dan inventarisasi digital produk budaya.

Abstract

Kegiatan PKM ini dilatar belakangi belum optimalnya geliat wisata budaya pesisir di kota Tanjung Balai. Akar penyebab masalah pariwisata tersebut antara lain : 1) Sulitnya melakukan penulisan/transkripsi hasil budaya non-bendawi dikarenakan keterbatasan kompetensi mitra dalam hal penelitian budaya; 2) Minimnya kompetensi publikasi digital; 3) Minimnya kompetensi dalam melakukan inventarisasi digital produk budaya non-bendawi. Sejalan dengan identifikasi masalah diatas, tujuan PKM ini ialah untuk meningkatkan kompetensi mitra dalam melakukan penulisan produk budaya non bendawi, meningkatkan kompetensi mitra dalam publikasi digital dan inventarisasi produk-produk budaya non bendawi tersebut. Metode yang digunakan dalam PKM ini antara lain pelatihan meneliti hasil budaya, pelatihan transkripsi dan digitalisasi hasil budaya non-bendawi dan pelatihan inventaris hasil budaya non-benda dengan menggunakan website database. Kegiatan PKM ini menghasilkan produk aplikasi database pariwisata hasil budaya benda dan non bendawi Kota Tanjung Balai yang dapat digunakan untuk mengotimalkan aktifiktas pariwisata sejarah-budaya di Tanjung Balai. Kegiatan pengabdian kepada masyarakat ini turut meningkatkan kompetensi dan motivasi mitra untuk dapat aktif dan produktif dalam menggiatkan program pariwisata sejarah di Tanjung Balai.

Review

This paper presents a highly pertinent community service initiative focused on optimizing coastal cultural tourism in Tanjung Balai through the innovative approach of digitizing intangible cultural heritage, with a particular emphasis on engaging local students. The authors clearly articulate the core challenges hindering tourism development, primarily identifying significant competency gaps among community partners in cultural research, transcription, digital publication, and digital inventory of intangible cultural products. This robust problem identification sets a strong foundation for the project, highlighting the critical need for interventions that empower local stakeholders, especially the youth, in safeguarding and promoting their unique cultural assets. The focus on intangible heritage is particularly commendable, recognizing its often-undervalued yet vital role in enriching cultural tourism experiences. To address these identified competency deficits, the project outlines a well-conceived methodology centered on practical skill development. The intervention includes comprehensive training modules covering cultural heritage research, transcription, digitalization of intangible heritage, and the proficient use of a database website for cultural inventory. These targeted training sessions directly respond to the problems previously identified, ensuring a holistic transfer of essential knowledge and skills to the participants. The strategic decision to engage students as direct beneficiaries and active "partners" (mitra) is a notable strength, as it promises not only immediate impact through skill acquisition but also fosters a sustainable, long-term commitment to cultural preservation and digital literacy within the community. The outcomes of this community service project are particularly significant, culminating in the successful development of a database application for Tanjung Balai's tangible and intangible cultural heritage tourism. This tangible product holds substantial potential to streamline and optimize historical-cultural tourism activities by making local heritage more accessible and discoverable to a wider audience. Moreover, the reported increase in competence and motivation among the partners to actively promote historical tourism programs stands as a crucial indicator of the project's success, demonstrating its effectiveness in fostering engagement beyond just technical outputs. This initiative serves as an exemplary model for integrating community empowerment, digital innovation, and heritage preservation to drive sustainable local development and enhance cultural awareness.

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