Muh Rizaldi

Komodifikasi Hadis Hijrah dalam Akun Media Sosial Komunitas Kajian Musawarah

Introduction

Komodifikasi hadis hijrah dalam akun media sosial komunitas kajian musawarah. Mengkaji komodifikasi hadis hijrah di akun media sosial Komunitas Musawarah. Hadis bergeser dari basis agama ke komersial untuk acara & pemasaran produk, mengubah agama jadi konsumsi gaya hidup.

Abstract

Hadiths on hijrah when presented in the form of content on social media have shifted their function from a religious basis to a commercial one. The Musawarah (Muda Sakinah Mawaddah Warahmah) study community account becomes an icon that draws the meaning of the hadith about hijrah to support the implementation of religious events and marketing of merchandise products sold. This paper intends to examine the phenomenon of commodification of hadith about hijrah in the social media accounts of the Musawarah study community. There are at least two questions raised in this article. 1) How is the discourse of hijrah hadiths in the social media accounts of the Musawarah Study community. 2) How are the forms of commodification of hijrah hadiths in the social media accounts of the Musawarah Study community. In answering these questions, this research will use the theory of the intersection of religion and media by Irwan Abdullah and Roland Barthes' semiotic theory. This study concludes that, the construction and distinction in the transmission of the meaning of the hijrah hadith becomes the basic foundation for the commodification of the hijrah hadith. At least three forms of commodification of the hijrah hadith were found. First, the commodification of hijrah hadith with the commercialization of hijrah fest event tickets. Second, the commodification of the hadith of hijrah with the commercialization of open sharia business stand services in the hijrah fest event. Third, the commodification of the hadith of hijrah by launching a sharia business with the narrative content of the hadith about hijrah. These three forms occur as a result of the process of symbolizing religion on social media which causes religion to no longer be imprissant in the human body but appears in lifestyle and entertainment codes that turn religion into a consumption process.

Review

This paper tackles a highly relevant and timely topic: the commodification of *hadith hijrah* on social media, specifically focusing on the Musawarah study community. The abstract clearly articulates the central concern that religious content, when transformed into social media content, shifts from a purely religious basis to a commercial one, serving to promote events and merchandise. The research questions – concerning the discourse and forms of commodification of *hijrah* hadiths – are well-defined and point to a clear investigative scope. The proposed theoretical framework, combining Irwan Abdullah's perspective on religion and media with Roland Barthes' semiotic theory, suggests a sophisticated and interdisciplinary approach to analyzing this complex phenomenon. The findings presented are compelling, identifying the construction and distinction in the transmission of *hijrah* hadith meaning as foundational to its commodification. The article then details three distinct forms: the commercialization of event tickets, the sale of open sharia business stand services, and the launching of sharia businesses using *hijrah* hadith narratives. While these findings are insightful, the abstract's concluding assertion that this process leads to religion "no longer being imprissant in the human body but appearing in lifestyle and entertainment codes that turn religion into a consumption process" is a strong claim that would benefit from robust methodological substantiation in the full paper. A brief mention of the specific research methodology (beyond just theories) would strengthen confidence in how these forms were identified and analyzed. Further discussion on the potential ambiguities or the reception of this commodification by the community members themselves could also add valuable nuance. Overall, this paper presents a significant contribution to the understanding of contemporary religious practices within the digital sphere. It sheds light on a critical intersection of religious discourse, social media trends, and economic drivers, offering a sharp critique of how sacred texts can be re-purposed for commercial ends. The topic's salience makes this research particularly valuable for scholars in religious studies, media studies, and sociology of religion. While the abstract provides a strong overview, a more detailed elaboration of the empirical methodology and a nuanced discussion of the implications of such commodification would undoubtedly enhance the paper's overall impact. This study is undoubtedly a valuable intervention into an increasingly prevalent phenomenon.

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