Bagus Kurniawan Susanto, Septian Dwi Pratama, Vonda Aprilianto

Increasing Public Awareness of Information on Billboards about The Exemption of Land and Building Taxes Fines in Sidoarjo Regency

Introduction

Increasing public awareness of information on billboards about the exemption of land and building taxes fines in sidoarjo regency. Explore public awareness in Sidoarjo Regency regarding Land and Building Tax (PBB) fine exemptions advertised on billboards. Study reveals 88% awareness and high comprehension.

Abstract

This study aims to measure the level of public awareness of Sidoarjo Regency towards information on PBB fine amnesty delivered through billboards, especially along Jalan Pahlawan. The research method used was a survey involving 100 respondents aged 25-45 years who had experience crossing Jalan Pahlawan. Data analysis used the Customer Response Index (CRI) with a focus on the awareness and comprehend stages. The results of the study showed that the level of public awareness of information on PBB fine amnesty through billboards was quite high, with a percentage reaching 88%. This indicates that billboards are effective in conveying public information to the public. In addition, the CRI analysis also showed that most respondents were able to understand the information conveyed on the billboards regarding the PBB fine amnesty program.

Review

This study addresses a pertinent topic concerning public information dissemination and tax compliance, specifically regarding the PBB fine amnesty in Sidoarjo Regency. The aim to measure public awareness of billboard information is clear and relevant for local government communication strategies. The finding that billboards achieved an 88% awareness level, leading to a conclusion of their effectiveness in public information, presents an interesting initial insight. This suggests a potential strength for visual outdoor media in specific local government campaigns. However, the methodological approach, as outlined in the abstract, raises several questions that limit the generalizability and robustness of the findings. The study utilized a survey with 100 respondents, aged 25-45, who had crossed Jalan Pahlawan. While this provides data for that specific demographic and location, it's crucial to consider whether 100 respondents adequately represent the entire Sidoarjo Regency, which likely has a diverse population spread across various areas. The exclusive focus on Jalan Pahlawan might bias results towards those frequently commuting there. Furthermore, the abstract mentions using the Customer Response Index (CRI) focusing on "awareness and comprehend stages," but lacks detail on how CRI was applied or if other crucial stages, such as retention, acceptance, or actual behavioral change (e.g., taking advantage of the amnesty), were considered or why they were excluded. While the reported 88% awareness level is encouraging, the review would benefit from a more nuanced discussion of this figure in the context of the methodological limitations. The conclusion that billboards are "effective in conveying public information" might be an overstatement given the restricted sample and geographic scope. Future research should consider a broader and more representative sampling strategy across the regency, perhaps incorporating multiple communication channels beyond billboards for a comparative analysis. Additionally, exploring the direct impact of this awareness on actual tax compliance rates and the utilization of the amnesty program would provide a more comprehensive understanding of the campaign's overall success.

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