Silmy Fadhilah, Irma Russanti, Fadlilah Indira Sari, Yuhri Inang Prihatina

Eksplorasi Circular Fashion dalam Desain Merchandise sebagai Green Branding Program Studi

Introduction

Eksplorasi circular fashion dalam desain merchandise sebagai green branding program studi. Eksplorasi circular fashion dalam desain merchandise D4 Tata Busana untuk green branding. Manfaatkan limbah kain melalui upcycling, ciptakan produk inovatif, kurangi sampah, & perkuat identitas program studi.

Abstract

Circular fashion is a concept that emphasizes sustainable fashion by utilizing waster materials to create new higher value product through upcycling. This upcycling principle has a positive impact on the environment by reducing waste and enhancing ther green branding of D4 Tata Busana study program. This study aims to evaluate the implementation of circular fashion in a merchandise prototype that represents the identity of the D4 Tata Busana study program. The ADDIE model, comprising Analysis, Design, Development, Implementation, and Evaluation, was employed to assess how circular fashion designs strengthen the institution's identity. The development object consists of fashion miniature merchandise made from patchwork fabric waste generated through Teaching Factory (Tefa) practical activities. This study developed four merchandise prototypes for the D4 Fashion Design Study Program, with one prototype selected, earning a score of 37.5%. The evaluation involved 56 respondents and focused on two criteria: (1) originality and novelty, and (2) production needs feasibility. The evaluation results suggest that the chosen merchandise design is suitable for production, as 66% of respondents see the product as innovative. This study demonstrates the potential to develop an income-generating product with efficient production practices costs.

Review

This study presents a highly relevant and timely exploration into the application of circular fashion principles for green branding within an academic context. By focusing on the D4 Tata Busana study program, the authors effectively demonstrate how upcycling fabric waste into merchandise can not only reduce environmental impact but also strengthen institutional identity and commitment to sustainability. The premise of transforming waste materials into higher-value products is commendable, offering a tangible pathway for educational programs to embody their values and engage in practical sustainable design solutions. The research question concerning the evaluation of circular fashion's implementation in merchandise prototypes is clear and aligns well with the stated objectives of fostering green branding. The methodology employed, the ADDIE model, provides a structured and systematic approach to the development and evaluation of the merchandise prototypes. The choice to utilize patchwork fabric waste from teaching factory activities is particularly insightful, creating a direct link between educational practice and sustainable outcomes. The development of four prototypes and the subsequent selection process, which involved 56 respondents evaluating originality, novelty, and production feasibility, indicate a thorough and user-centric design process. The finding that the chosen design is suitable for production, with 66% of respondents perceiving it as innovative, strongly supports the viability of this approach. However, the exact context and meaning of the "37.5% score" for the selected prototype would benefit from further clarification in the full paper to fully understand its significance within the selection criteria. Overall, this research successfully highlights the potential for developing income-generating products through efficient and sustainable production practices. It serves as a strong case study for how academic programs, particularly in design and fashion, can integrate ecological responsibility with entrepreneurial spirit. The findings have significant implications for both waste reduction strategies and the development of authentic green branding initiatives within educational institutions. Further work could explore the actual market reception and scalability of these products, as well as the long-term impact on the study program's brand perception and student engagement with circular economy principles. This paper makes a valuable contribution to the discourse on sustainable design and educational innovation.

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