Jeffrey Rustandi

Development and Implementation of Profile Videos as an Effective Promotion Media for Al-Azhar Batam Vocational School

Introduction

Development and implementation of profile videos as an effective promotion media for al-azhar batam vocational school. Discover how a new profile video effectively promotes Al-Azhar Batam Vocational School, highlighting its competence and advantages to attract students and parents.

Abstract

School competence becomes one of the factors influencing students' desire to continue their education. A new profile video can provide an overview of the school's competence and advantages, making both students and parents more interested. The educational institution, SMK Al-Azhar Batam, is grounded in Islamic knowledge and practices. It was founded on July 2, 2002, and is a private educational institution managed by the Al-Azhar Batam Islamic Foundation.I conducted a Community Service (PKM) activity with SMK Al-Azhar Batam, which involved creating a new profile video for the school. The video aims to showcase the school's competence and strengths based on a storyboard and video concept developed through qualitative data collection using observations and interviews. The video production includes capturing partner video recordings and editing and rendering the video using Adobe Premiere Pro 2022 software, resulting in a new profile video for the partner. The completed profile video will be sent to the partner to be uploaded to the official SMK Al-Azhar Batam YouTube channel.

Review

This paper presents a community service initiative focused on developing and implementing a new profile video for SMK Al-Azhar Batam, an educational institution grounded in Islamic practices. The central aim, as indicated by the title, is to create an effective promotional tool that showcases the school's competencies and advantages, thereby increasing interest among prospective students and parents. This objective is highly relevant in today's digital age, where visual media plays a critical role in marketing and communication for educational institutions. The project's focus on a specific vocational school provides a practical case study for leveraging digital content in school promotion. The methodology employed for the video's development appears robust, starting with qualitative data collection through observations and interviews to inform the storyboard and video concept. This preliminary research step is crucial for ensuring the content accurately reflects the school's unique identity and strengths. The abstract further outlines the technical production process, including video recording, editing, and rendering using professional software (Adobe Premiere Pro 2022). The outcome is a new profile video intended for upload to the school's official YouTube channel, indicating a clear path for dissemination and practical implementation. While the abstract effectively details the development and implementation phases, a critical component missing is any mention of how the "effectiveness" of this profile video will be measured or assessed, a promise made explicit in the title. To truly substantiate the claim of the video being "effective promotion media," future work or a subsequent publication should elaborate on metrics or observations used to evaluate its impact on student interest, inquiries, or enrollment figures. Despite this omission, the project represents a commendable effort in providing a valuable digital asset to an educational partner, demonstrating a practical application of media production skills for community benefit.

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