Ajeng Regita Assyifa, Imaniar Sofia Asharhani, Adriyan Kusuma

Behavioural approach as the basis of traditional market redevelopment strategies

Introduction

Behavioural approach as the basis of traditional market redevelopment strategies. Redevelop traditional markets using a behavioural approach. This study on Kebayoran Lama enhances spatial design, wayfinding, and user experience, boosting social and economic vitality.

Abstract

This design study focuses on the redevelopment of the Kebayoran Lama traditional market using a behavioural approach. Traditional markets hold an important role in the social, economic, and cultural life of urban communities, functioning not only as centres of trade but also as spaces for interaction that shape the city's character. However, rapid urban development often creates challenges for traditional markets, reducing their competitiveness against modern shopping centres. The study began with direct observation and behavioural mapping activities at the Kebayoran Lama traditional market to understand how traders and visitors interact with the space. Findings show the current layout does not support user needs due to irregular commodity placement, limited circulation, inactive stalls, and trading activities spilling outside the building. This research proposes strategies to restructure the market into a more adaptive, inclusive, and sustainable space. The design sought to reprogram the spatial boundaries to identify a setting for particular behaviour, improve wayfinding to create clearer spatial cognition, and develop sensorial experience to enhance environmental perception. These redevelopment strategies demonstrate an integrated framework of behaviour approach to functionally efficient, cognitively legible, and socially engaging spaces, strengthening the market's role as a vital centre of economic and social activities for the community.

Review

This design study offers a compelling and timely exploration into the redevelopment of traditional markets, using the Kebayoran Lama market as a specific case study. The choice of a behavioural approach is particularly astute, recognizing the multifaceted role traditional markets play not only as commercial hubs but also as crucial social, economic, and cultural interaction spaces within urban communities. The abstract effectively highlights the pressing challenges traditional markets face from modern competitors and rapid urban development, underscoring the critical need for well-informed revitalization strategies. The initial methodological steps, involving direct observation and behavioural mapping, are commendable as they establish a robust, empirical foundation for understanding user interactions and spatial deficiencies. The research clearly identifies specific functional and experiential problems within the existing Kebayoran Lama market, such as irregular commodity placement, limited circulation, inactive stalls, and unmanaged trading spillover. These findings directly inform the proposed redevelopment strategies, which are thoughtfully structured around reprogramming spatial boundaries to define behaviour settings, improving wayfinding for clearer spatial cognition, and developing sensorial experiences to enhance environmental perception. This integrated framework demonstrates a sophisticated application of design principles rooted in environmental psychology, aiming to create spaces that are not only functionally efficient but also cognitively legible and socially engaging. Ultimately, the proposed strategies demonstrate a strong potential to transform traditional markets into more adaptive, inclusive, and sustainable environments. While the abstract provides a strong conceptual overview, a full paper would benefit from a more detailed elaboration on the specific design interventions envisioned for "reprogramming spatial boundaries" and "developing sensorial experience." Further discussion on the practical implementation challenges, stakeholder engagement during the design process, and a framework for evaluating the long-term social and economic impact would also strengthen the study. Nevertheless, this work presents a highly relevant and well-articulated approach to revitalizing traditional markets, offering valuable insights for urban planners and designers globally.

Full Text

Comments

You need to be logged in to post a comment.