Tri Wahyu Retno Ningsih, Lu Li Qian Qian, Tiara Kurniawati Wahdah

Attempt to Maintain Family Business as Chinese Ethnicity Identity in Cirebon City

Introduction

Attempt to maintain family business as chinese ethnicity identity in cirebon city. Explore how Chinese ethnicity maintains identity through multi-generational family businesses in Cirebon. This study details entrepreneurial activities (culinary, fashion) and their evolution.

Abstract

This research was initiated by Chinese ethnicity who carried out entrepreneurial activities in the Chinatown area of Cirebon city. The purpose of this study was to describe a family business run by Chinese ethnicity in the Chinatown area of Cirebon City. The research method used was a qualitative method. The results of this study were the descriptions of the types of business fields and family businesses occupied by Chinese ethnicity in the Chinatown area of Cirebon city. Types of entrepreneurship occupied by Chinese ethnicity in the Chinatown area of Cirebon city include culinary, fashion, and household needs. The Chinese ethnicity family business in the Chinatown area of Cirebon City had been carried out for decades, even when the Dutch still colonized Indonesia. The family business occupied by the majority of Chinese ethnicity in the Chinatown area of Cirebon city belonged to the Family Business Enterprise (FBE) category, that was the family business activities that are only managed by their own family members without the help of a professional. Some of the 8 shops that belonged to family businesses had entered the 4th and 5th generations of the family. Most of the business fields that had been carried out had changed from the previous business fields, some were being developed more, and some were being narrowed down.

Review

This research proposes a timely and geographically specific inquiry into the enduring presence of Chinese family businesses in Cirebon's Chinatown, framing their existence as an "attempt to maintain Chinese ethnicity identity." The study's focus on the intersection of entrepreneurial activity, cultural heritage, and ethnic identity within a localized diaspora context makes it highly relevant. The abstract outlines a descriptive objective, aiming to detail the characteristics of these businesses, thereby laying foundational groundwork for understanding their broader cultural significance as suggested by the title. Employing a qualitative methodology, the study provides a snapshot of the family business landscape. Key findings highlight the diverse entrepreneurial activities, ranging from culinary to fashion and household needs, alongside their remarkable longevity, often spanning multiple generations (up to the 4th and 5th). The classification of these as Family Business Enterprises (FBEs), managed solely by family members, underscores a particular mode of operation. The abstract also notes dynamic changes in business fields over time, indicating a blend of tradition and adaptation within these long-established enterprises, offering valuable insights into their operational history and resilience. While the abstract successfully describes the 'what' and 'how long' of these family businesses, there appears to be a notable disconnect between these descriptive findings and the title's central assertion regarding the "maintenance of Chinese ethnicity identity." The abstract's detailed account of business types, longevity, and management structures does not explicitly articulate *how* these elements directly contribute to or manifest the preservation of Chinese identity. To fully realize the promise of its title, the research would benefit significantly from explicitly elaborating on the mechanisms through which these family businesses serve as vehicles for cultural transmission, identity expression, or community cohesion. Further methodological clarity on data collection techniques and the analytical framework used to bridge the gap between business operations and identity maintenance would also strengthen the study's overall impact.

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