Nur Isnaini, Rustam Abd Rauf, Siti Yuliaty Chansa Arfah

ANALISIS PEMASARAN CABAI RAWIT DI DESA BURANGA KECAMATAN AMPIBABO KABUPATEN PARIGI MOUTONG

Introduction

Analisis pemasaran cabai rawit di desa buranga kecamatan ampibabo kabupaten parigi moutong. Riset ini menganalisis jalur distribusi, keuntungan, bagian pendapatan petani, dan efektivitas pemasaran cabai rawit di Desa Buranga, Parigi Moutong.

Abstract

Riset ini dimaksudkan untuk memahami : 1) jalur distribusi, 2) keuntungan distribusi, 3) bagian pendapatan petani dan 4) keefektifan dalam distribusi cabai rawit Desa Buranga Kecamatan Ampibabo Kabupaten Parigi Moutong. Responden petani pada riset ditentukan melalui metode sensus, yaitu dengan melibatkan seluruh populasi yang meliputi 28 orang pihak, 1 distributor pengepul, 2 pedagang eceran, serta 2 pihak konsumen. Adapun capaian riset memperlihatkan adanya 2 jalur distribusi pada Desa Buranga Kecamatan Ampibabo Kabupaten Parigi Moutong. Desa Buranga memiliki margin pemasaran cabai rawit di jalur distibutor pertama mencapai 5.000 per kilogram, sementara di jalur distribusi kedua sebanyak 7.000 per kilogram. Persentase biaya diterima untuk hasil pemasaran cabai rawit jalur pertama adalah 90,00%, adapun untuk distribusi kedua sebanyak 83,33%. Tingkat keefektifan distribusi cabai rawit untuk Desa Buranga tercatat sebesar 0,63% untuk saluran pertama dan 1,51% untuk saluran kedua.

Review

This study, titled "ANALISIS PEMASARAN CABAI RAWIT DI DESA BURANGA KECAMATAN AMPIBABO KABUPATEN PARIGI MOUTONG," addresses a pertinent topic in agricultural economics: the marketing analysis of cayenne pepper at the local level. The objectives are clearly articulated, aiming to understand distribution channels, marketing margins, farmer's share of revenue, and the effectiveness of distribution within the specified village. Investigating these aspects is crucial for identifying inefficiencies, empowering farmers, and potentially informing local agricultural policy, making the study relevant to rural development and food supply chain management. The research provides valuable quantitative insights into the local chili market. It successfully identifies two distinct distribution channels operating in Desa Buranga and quantifies the marketing margins associated with each, showing a higher margin in the second channel. Crucially, the study presents the farmer's share of the final price, indicating that farmers receive a significant percentage of the marketing outcome, albeit slightly lower in the second channel. Furthermore, it attempts to measure distribution effectiveness for both channels, offering specific figures that, despite their low values, provide a starting point for discussion on comparative performance. However, a significant limitation lies in the sample size for non-farmer respondents. While the census approach for farmers (28 individuals) is commendable, the inclusion of only one collector distributor, two retailers, and two consumers severely restricts the generalizability and robustness of the findings related to distribution profit, marketing margins, and overall effectiveness. The insights derived from such a small sample of intermediaries and end-users may not accurately represent the broader market dynamics or the complexities of their operational costs and pricing strategies. Future research would greatly benefit from expanding these respondent groups to strengthen the empirical basis and provide more representative conclusions regarding the profitability and efficiency of the entire marketing chain. Additionally, clarification on the calculation and interpretation of the low "tingkat keefektifan distribusi" percentages would enhance the understanding of this metric.

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