Muhammad Dzaki Anshari, Nirwan Syafrin, Rosmawati

Analisis Dakwah Digital Felix Siauw Sebagai Pendakwah dan Influencer

Introduction

Analisis dakwah digital felix siauw sebagai pendakwah dan influencer . Analisis dakwah digital Felix Siauw, influencer Muslim di Instagram. Mengupas topik hijrah, moral Islam, politik, dan pernikahan, serta metode penyampaian pesannya di era digital.

Abstract

Da'wah as a public speaking activity always requires digitalization. Today's developments which lead society to grow together with advances in technology and information require massive digitalization of information in an effort to convey messages well. Digitizing da'wah messages is one form of effort to maintain da'wah in people's lives, especially in the digital era. Felix Siauw, as a well-known digital preacher with 5.3 million followers on his Instagram social media account, is able to influence society regarding the idea of "hijrah" or changing to a better Muslim personality. This research was carried out using a qualitative-descriptive methodby using a content analysis table for audio-visual preaching and library sources as a medium for describing research objects; Felix Siauw's digital preaching. Digital literature sources were also used in an effort to find ideas, thoughts and opinions in this research. The results of this research show that there are 9 da'wah topics that Felix Siauw often uses in carrying out digital da'wah, namely; Thought, Islamic Morals, Worship, Hijrah, Islamic History, Politics, Marriage, Youth, Faith Motivation. The da'wah topics raised by Felix Siauw are presented in 4 various forms of digital media output, namely; images with captions, animated videos and audio, illustrated videos and audio, and video recordings of preaching messages. In all forms of digital da'wah that have been produced on Instagram, Felix Siauw uses 4 types of approaches; delivery of advice and stories of experiences, only delivery of advice, delivery of advice and discussion, and only discussion.

Review

This paper, "Analisis Dakwah Digital Felix Siauw Sebagai Pendakwah dan Influencer," addresses a highly pertinent topic in contemporary religious communication: the digitalization of da'wah. In an era where digital platforms are central to information dissemination, examining how religious messages are adapted and conveyed is crucial. The selection of Felix Siauw, a prominent digital preacher and influencer with a significant online following, provides an excellent case study to explore the dynamics of digital da'wah. The research's objective to analyze his methods and content is clearly articulated, employing a qualitative-descriptive approach with content analysis of audio-visual material, which is well-suited for a study of this nature. The study provides valuable descriptive insights into Felix Siauw's digital da'wah. It effectively categorizes the nine frequently used da'wah topics, offering a clear overview of the themes he addresses, from Islamic Morals and Worship to more sensitive areas like Politics and Marriage. Furthermore, the identification of four distinct digital media outputs – ranging from simple images with captions to full video recordings – and four delivery approaches (advice, stories, discussion) provides a systematic framework for understanding his communication strategy. While these findings offer a strong descriptive foundation, the abstract could hint at a deeper qualitative analysis of *why* these particular topics, media, and approaches are chosen and *how* they contribute to his stated influence, especially concerning the "hijrah" idea. A more detailed discussion on the methodology of the content analysis, beyond just "audio-visual preaching," would also strengthen the paper, particularly in explaining the criteria used for categorization and interpretation. Overall, this research makes a valuable contribution to the understanding of contemporary digital da'wah practices and the role of religious influencers in shaping public discourse. By meticulously documenting Felix Siauw's content and delivery methods, the study provides a foundational understanding of how a prominent figure leverages digital platforms to disseminate religious messages and potentially influence behavioral change. Future research could build upon these findings by exploring the audience's reception and interpretation of these diverse forms and topics, investigating the impact of specific approaches on engagement, or conducting comparative analyses with other digital preachers to identify broader trends in digital da'wah. The insights gleaned from this analysis are crucial for scholars of religion, communication studies, and practitioners involved in digital media strategies, offering a tangible example of effective religious communication in the digital age.

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