Nur Muhamad Safii

AgriPreneurship and Digital Accounting: Redefining Business Models for Sustainable Agriculture

Introduction

Agripreneurship and digital accounting: redefining business models for sustainable agriculture. Explore how digital accounting redefines sustainable agripreneurship. Learn its role in boosting efficiency, securing financing, integrating ESG, and overcoming adoption challenges for agricultural SMEs.

Abstract

Digital transformation in the agricultural sector has opened up new opportunities for agripreneurs to improve business efficiency and competitiveness in the global market. Digital accounting is present as an important instrument, not only in recording transactions, but also in building transparency, access to financing, and strengthening sustainable business models. However, the adoption of this technology still faces challenges in the form of low digital literacy, implementation costs, and human resource resistance. This study aims to map the driving factors and obstacles to the adoption of digital accounting in agricultural SMEs, examine the role  of the integration of Farm Financial Accounts (FFA) and Farm Management Information Systems (FMIS), and formulate a framework for redefining agripreneurship business models towards sustainability. The research uses a qualitative approach with exploratory case studies on agricultural SMEs in West Java. Data were collected through semi-structured interviews, questionnaires, field observations, and digital financial statement documentation, then analyzed by thematic analysis and triangulation techniques. The findings show that the use of digital accounting increases the speed of financial reporting, strengthens credibility in the eyes of financial institutions, and facilitates the integration of Environmental, Social, and Governance (ESG) indicators  in business practices. The adoption of digital accounting has also been proven to expand access to financing through banks and fintech, as well as encourage data-driven business model innovation. This research confirms that digital accounting is a strategic catalyst in redefining sustainable agripreneurship business models. The results of the research can be a reference for business actors, technology providers, and policymakers to strengthen digital literacy, provide technology incentives, and integrate ESG principles in agricultural policies.  

Review

This paper, "AgriPreneurship and Digital Accounting: Redefining Business Models for Sustainable Agriculture," tackles a highly relevant and timely topic concerning the digital transformation within the agricultural sector. It accurately frames digital accounting as a pivotal instrument for enhancing business efficiency, competitiveness, and transparency for agripreneurs, while also candidly acknowledging the prevailing challenges such as low digital literacy, high implementation costs, and human resource resistance. The study's objectives are clearly articulated: to identify the drivers and obstacles to digital accounting adoption among agricultural SMEs, assess the integration of Farm Financial Accounts (FFA) and Farm Management Information Systems (FMIS), and ultimately propose a framework for sustainable agripreneurship business models. The choice of a qualitative, exploratory case study approach within agricultural SMEs in West Java, utilizing diverse data collection methods, appears well-suited to capture the intricate dynamics of technology adoption. The findings presented are robust and significant, strongly supporting the paper's central thesis. The research reveals that digital accounting markedly improves the speed of financial reporting, enhances credibility with financial institutions, and facilitates the integration of Environmental, Social, and Governance (ESG) indicators into core business practices. Furthermore, the study effectively demonstrates how digital accounting acts as a gateway to expanded financing opportunities through both traditional banks and fintech platforms, simultaneously encouraging data-driven innovation in business models. This conclusive evidence solidifies the argument that digital accounting serves as a strategic catalyst in redefining sustainable agripreneurship, offering tangible benefits that extend beyond mere transaction recording. This research makes a valuable contribution by providing actionable insights for various stakeholders involved in the agricultural ecosystem. Its emphasis on integrating ESG principles within digital accounting frameworks is particularly commendable, aligning with contemporary demands for sustainable business practices. The practical recommendations — urging business actors to strengthen digital literacy, technology providers to offer incentives, and policymakers to integrate ESG principles into agricultural policies — are well-supported by the study's findings and hold significant potential for real-world impact. While the qualitative nature of this study offers rich contextual understanding, future research could benefit from exploring the quantitative impacts across a broader demographic or geographic scope to further generalize these critical findings.

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