Insania Rizkyning Praja, Kusuma Arum Diana Kumara, Antonius Edi Nugroho

Upaya Menumbuhkan Jiwa Kewirausahaan Ibu-Ibu PKK Desa Belik Melalui Diversifikasi Produk Wingko Nanas

Introduction

Upaya menumbuhkan jiwa kewirausahaan ibu-ibu pkk desa belik melalui diversifikasi produk wingko nanas. Upaya menumbuhkan jiwa kewirausahaan ibu-ibu PKK Desa Belik melalui diversifikasi produk wingko nanas, menciptakan UMKM dan meningkatkan penghasilan.

Abstract

This community service aims to foster an entrepreneurial spirit through optimizing community creativity in processing pineapple into processed products. This community service uses a training method targeting PKK mothers in Belik Village, Belik District, Pemalang Regency. The training activity was carried out on June 30, 2024 at the Belik Village Hall. The PKK mothers were very enthusiastic about participating in the pineapple wingko making activity. This was proven by their attention to following the activity until it was finished. The result of this community service was that there was one MSME that succeeded in making pineapple wingko and marketing it in the village environment. Although it is still at the village level, this proves that an entrepreneurial spirit has been built so that it generates additional income. Pineapple is the main agricultural commodity in Belik District which can be developed through diversification of processed products that have high selling value and increase the selling value of pineapple. Pineapples, which are usually sold whole as fruit, are now being developed into pineapple wingko.

Review

This community service initiative, titled "Upaya Menumbuhkan Jiwa Kewirausahaan Ibu-Ibu PKK Desa Belik Melalui Diversifikasi Produk Wingko Nanas," presents a relevant and practical approach to local economic empowerment. The project's objective to foster entrepreneurial spirit among PKK mothers by optimizing their creativity in processing pineapple into diversified products is commendable, aligning well with broader community development goals. The use of a training methodology directly addressing a local commodity's value addition is a sound strategy, and the focus on women's groups like PKK mothers represents a valuable target for sustainable impact within the community. A significant strength of this service is its direct engagement with the community and the generation of immediate, tangible outcomes. The enthusiastic participation of the PKK mothers, as evidenced by their attention during the pineapple wingko making activity, indicates a high level of receptiveness and interest in the program. Crucially, the abstract reports the successful establishment of one MSME that has begun marketing pineapple wingko within the village. This concrete result demonstrates that the project has indeed initiated the development of an entrepreneurial spirit, leading to additional income generation and a valuable new product derived from a primary local agricultural commodity, thereby increasing the value proposition of pineapples. While the initial results are promising and effectively showcase the immediate impact, a more detailed review would benefit from further elaboration on several aspects for a comprehensive understanding. For instance, it would be valuable to specify the components of the "entrepreneurial spirit" cultivated—beyond just product creation—such as basic business management, marketing principles, or financial literacy. Quantifying the "additional income" and discussing the sustainability and scalability of the newly formed MSME, along with any challenges encountered, would provide deeper insights into the project's long-term potential and impact. Future reporting could also explore broader market strategies or plans for replicating this success to other PKK groups or villages.

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