Fikri Ari Al-Fattah, Hana Tori Zahira, Lila Pelita Hati, Lestari Dara Cinta Utami Ginting

TRANSFORMASI TRANSPORTASI: DAMPAK LAYANAN ONLINE TERHADAP PENGEMUDI KONVENSIONAL DI KOTA PEMATANGSIANTAR

Introduction

Transformasi transportasi: dampak layanan online terhadap pengemudi konvensional di kota pematangsiantar. Selami dampak transportasi online terhadap pengemudi konvensional di Pematangsiantar. Temukan pergeseran preferensi masyarakat, tantangan, dan rekomendasi kebijakan untuk layanan yang adaptif.

Abstract

This study aims to investigate the perceptions of people in Pematangsiantar City towards changes in transportation choices, particularly between conventional and online transportation. A qualitative approach was used in data collection, through direct interviews and observational surveys in Pematangsiantar City. The data collected was then analyzed to identify the factors influencing these changes and their impact on daily life. The results showed a significant shift in people's preference towards online transportation, influenced by considerations of time efficiency and convenience. In addition, the research identifies the challenges and opportunities that come with this change, providing an in-depth look at the dynamics of transportation transformation in Pematangsiantar City. The impact of these changes is also seen in the decline in the income of conventional transportation drivers such as Angkot and Becak. The implications of these findings can be used by the government and transportation service providers to design more adaptive policies and improve service quality to optimally meet community needs

Review

This study addresses a highly pertinent and globally relevant issue: the transformative impact of online transportation services on conventional modes within a specific urban context, Pematangsiantar City. The research employs a qualitative methodology, utilizing direct interviews and observational surveys, to investigate local perceptions regarding shifting transportation choices. The abstract effectively highlights a significant consumer preference toward online transportation, driven by perceived time efficiency and convenience. Crucially, the study identifies a tangible negative impact on conventional drivers, such as Angkot and Becak operators, manifested through a decline in their income, thereby offering a focused insight into the socio-economic consequences of digitalization. While the abstract provides a clear overview of the study's aims and primary findings, several areas could benefit from further elaboration in the full paper. The scope of "people's perceptions" is mentioned, yet the core finding heavily emphasizes the impact on conventional drivers. A deeper exploration of the nuances of passenger perceptions beyond mere efficiency and convenience – perhaps touching on safety, comfort, or cost differences from the user's perspective – would enrich the analysis. Similarly, while challenges and opportunities are identified for conventional drivers, the abstract does not detail what these specifically entail beyond income decline. A more granular discussion on issues like digital literacy, access to technology, regulatory frameworks, or potential adaptive strategies for conventional drivers would provide a more comprehensive picture. Despite these points for potential expansion, the study lays a valuable foundation for understanding local transportation dynamics. The implications drawn, particularly for government and transportation service providers, are highly relevant, suggesting the need for adaptive policies and improved service quality. Future work could build upon these findings by proposing specific policy interventions, such as retraining programs for conventional drivers, subsidies, or integration strategies that could bridge the gap between traditional and modern services. Overall, this research provides a timely and important contribution to the literature on urban transportation transformation and its socio-economic ramifications, offering a clear basis for informed decision-making in Pematangsiantar and potentially similar urban settings.

Full Text

Comments

You need to be logged in to post a comment.