Aina Fitralisti, Lathifa Prima Ghanistyana, Marshella Hudzaifah Indriani, Resti Yulianti, Adinda Rizky Amalia

Transformasi Cyber Public Relations VR Journey Indonesia: Peluang dan Tantangan Virtual Reality

Introduction

Transformasi cyber public relations vr journey indonesia: peluang dan tantangan virtual reality. Analisis transformasi Cyber Public Relations di VR Journey Indonesia menggunakan Virtual Reality. Temukan peluang VR untuk komunikasi merek imersif berbasis nilai dan tantangan optimalisasinya.

Abstract

Perkembangan teknologi digital mendorong perubahan signifikan dalam praktik hubungan masyarakat (public relations), salah satunya melalui pengintegrasian Virtual Reality (VR) dalam strategi Cyber Public Relations (CPR). Penelitian ini bertujuan untuk menganalisis transformasi CPR di VR Journey Indonesia dalam mengoptimalkan teknologi VR untuk memperkuat komunikasi merek berbasis nilai religius. Menggunakan metode kualitatif dengan pendekatan studi kasus, penelitian ini mengumpulkan data melalui wawancara mendalam dan observasi partisipatif. Hasil penelitian menunjukkan bahwa VR mampu menciptakan pengalaman komunikasi yang lebih imersif dan emosional, memperkuat keterikatan audiens serta meningkatkan efektivitas brand engagement. Tantangan seperti keterbatasan perangkat dan kebutuhan peningkatan kompetensi sumber daya manusia menjadi faktor penting yang harus diatasi untuk optimalisasi penggunaan VR. Studi ini menegaskan pentingnya inovasi berbasis nilai dalam pengembangan komunikasi digital untuk meningkatkan loyalitas dan membangun hubungan jangka panjang dengan audiens di era imersif.

Review

The paper "Transformasi Cyber Public Relations VR Journey Indonesia: Peluang dan Tantangan Virtual Reality" offers a compelling analysis of the integration of Virtual Reality (VR) within Cyber Public Relations (CPR) practices. Focusing on VR Journey Indonesia, the study adopts a qualitative case study methodology, utilizing in-depth interviews and participant observation to explore how VR optimizes value-based, particularly religiously-oriented, brand communication. The research effectively demonstrates VR's potential to create highly immersive and emotional communication experiences, leading to enhanced audience engagement and brand effectiveness. This timely research addresses a critical and evolving area within digital public relations, making a relevant contribution to the field. A significant strength of this study is its specific examination of a unique case – VR Journey Indonesia – which allows for a nuanced understanding of VR's application in communicating specific values, such as religious ones. The findings clearly articulate the transformative power of VR in fostering deeper audience connection through immersive experiences, providing valuable insights for practitioners aiming to build stronger brand loyalty in the digital era. The abstract commendably highlights both the opportunities presented by VR, such as increased brand engagement, and the practical challenges, including device limitations and the necessity for enhanced human resource competencies. This balanced perspective adds practical utility to the theoretical discourse. While the abstract provides a strong foundation, the full paper would benefit from a deeper exploration of certain aspects. For instance, a more detailed discussion on how the "religious values" are specifically translated and perceived within the VR environment, and the ethical considerations involved, would enrich the analysis. Additionally, elaborating on the nature of "device limitations" and potential strategies to overcome them could offer more actionable recommendations. Nevertheless, this study effectively underscores the importance of value-driven innovation in digital communication and serves as a valuable starting point for future research into immersive technologies and their role in building long-term audience relationships.

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