Alpian Winarso Aji, Agus Suyatno, Khabib Alia Akhmad

The Effect Of Investment Knowledge, Social Media Influencers, And Financial Literacy On Investment Interest In The Capital Market In Students Of Management Program At Duta Bangsa University

Introduction

The effect of investment knowledge, social media influencers, and financial literacy on investment interest in the capital market in students of management program at duta bangsa university. Explore how investment knowledge, social media influencers, and financial literacy impact capital market investment interest among Duta Bangsa University management students.

Abstract

Investment is becoming a trend that stands out in society, therefore cases of fraud or illegal investments via the internet have been increasingly happening lately, students can become victims if they do not have adequate investment knowledge, sufficient financial literacy, and good financial management. This study aims to determine the influence of investment knowledge, social media influencers and financial literacy on students' interest in investing in the capital market. The research method used is descriptive quantitative with multiple linear regression analysis. The results of this study found that investment knowledge had a positive and insignificant influence on investment intention, social media influencers and financial literacy had a positive and significant effect on investment interest. The implications of this research are for related party policy recommendations, financial education and financial product development.

Review

This paper, titled 'The Effect Of Investment Knowledge, Social Media Influencers, And Financial Literacy On Investment Interest In The Capital Market In Students Of Management Program At Duta Bangsa University,' addresses a highly topical and concerning issue: the factors influencing student investment interest amidst a rise in financial fraud. The study aims to delineate the roles of investment knowledge, social media influencers, and financial literacy, employing a descriptive quantitative approach with multiple linear regression analysis. The premise that students, despite their academic environment, remain susceptible to financial pitfalls due to inadequate preparation makes this research both timely and relevant in today's rapidly evolving digital financial landscape. A significant strength of this work lies in its direct engagement with the contemporary challenges posed by the digital financial landscape, particularly the influence of social media on investment decisions. The findings are particularly insightful: while investment knowledge showed a positive but statistically insignificant effect on investment intention, both social media influencers and financial literacy emerged as positive and significant determinants. This outcome suggests a complex interplay of factors, potentially highlighting the strong persuasive power of digital trends over formal knowledge for this demographic, or underscoring the foundational role of literacy. The proposed implications for policy, financial education, and product development are well-aligned with these findings, offering tangible avenues for practical application. While the abstract provides a compelling overview, the full paper would benefit from a more detailed discussion on certain aspects to enhance its scholarly contribution. Specifically, the methodology section should elaborate on the sampling strategy within Duta Bangsa University to address potential limitations in generalizability beyond this specific institutional and programmatic context. Furthermore, the operationalization and measurement of 'social media influencers' as a variable would be crucial for robust interpretation, distinguishing between different types of influence or platforms. Finally, a deeper exploration of *why* investment knowledge, despite its positive direction, was not statistically significant compared to other factors could offer invaluable theoretical and practical insights, especially in the context of preventing fraud. Addressing these points would undoubtedly strengthen the paper's overall impact and provide a more comprehensive understanding of student investment behavior.

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