Septa Icmaza, Sumaina Duku, Ahmad Harun Yahya

Studi Empiris Tentang Dampak Penggunaan Televisi Digital Terhadap Partisipasi Politik Generasi Z Di Desa Campang Tiga Ulu, Kecamatan Cempaka, Kabupaten Oku Timur

Introduction

Studi empiris tentang dampak penggunaan televisi digital terhadap partisipasi politik generasi z di desa campang tiga ulu, kecamatan cempaka, kabupaten oku timur. Penelitian ini menganalisis dampak penggunaan TV digital pada partisipasi politik Generasi Z di Campang Tiga Ulu, OKU Timur. Hasilnya: tidak ada pengaruh signifikan TV digital.

Abstract

This study discusses the impact of digital television usage on the political participation of Generation Z in Campang Tiga Ulu Village, Cempaka Subdistrict, OKU Timur Regency, within the context of the 2024 General Election. Generation Z, as a group of young voters born and raised in the digital era, holds significant potential in shaping the direction of democracy. Digital television, as a result of the migration from analog broadcasting, is expected to serve as an effective medium for political information. This research employs a descriptive quantitative approach by distributing questionnaires to 94 respondents from Generation Z who are eligible to vote. Data analysis was conducted using the normality test, Spearman correlation test, and coefficient of determination test. The findings indicate that there is no significant relationship between the use of digital television and the political participation of Generation Z (r = -0.069; sig. = 0.512), with a contribution effect of 0.48%. These results suggest that digital television has not had a substantial influence on the political engagement of young people. Other factors such as social media, social environment, and political education are more likely to shape their political awareness. Therefore, more relevant and engaging political communication strategies are needed to encourage the active participation of young generations in democracy.

Review

The study, "Studi Empiris Tentang Dampak Penggunaan Televisi Digital Terhadap Partisipasi Politik Generasi Z," addresses a timely and highly relevant topic concerning youth political engagement in the digital era, specifically focusing on Generation Z's participation in the 2024 General Election within a specific Indonesian village. Employing a descriptive quantitative approach, the research surveyed 94 eligible Gen Z voters using questionnaires and applied robust statistical tests including Spearman correlation and a coefficient of determination. The core finding, presented clearly in the abstract, indicates a lack of a significant relationship between digital television usage and political participation, suggesting that this medium contributes minimally (0.48%) to young people's political engagement. The strength of this study lies in its focused investigation of a specific demographic (Gen Z) in a defined geographical context, offering valuable micro-level insights into local political dynamics during a significant election period. The systematic use of a quantitative methodology, including appropriate statistical analyses to test the hypothesized relationship, provides a clear and measurable assessment. However, while the null finding is important, the abstract's interpretation suggests other factors like social media, social environment, and political education are more influential. The study's quantitative nature inherently limits a deeper exploration of *why* digital television is not influential or *how* these other factors operate to shape political awareness. Expanding on the specific content consumed on digital television or the qualitative experiences of Gen Z viewers could provide a more nuanced understanding, and the generalizability of findings from a single village, though providing depth, should be considered for broader application. Despite the non-significant correlation, this research offers crucial implications for political communication strategies aimed at young voters. It effectively challenges the assumption that the mere migration to digital television automatically translates into enhanced political participation among digital natives. The findings strongly advocate for a strategic shift in focus towards more relevant and engaging platforms, particularly social media, and an emphasis on effective political education within social environments. Future research would significantly benefit from a mixed-methods approach, combining quantitative data with qualitative insights through interviews or focus groups, to deeply explore Gen Z's media consumption habits, their perceptions of political information across various platforms, and the underlying reasons for digital television's limited impact on their political engagement. Investigating the precise nature of the "social environment" and "political education" factors alluded to would also be a critical next step for developing truly impactful interventions.

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