Muhammad Afnan Fairuz, M. Dahlan R

Persepsi Mahasiswa KPI UIKA terhadap Desain Komunikasi Visual pada Akun @HIMAKPI_UIKA

Introduction

Persepsi mahasiswa kpi uika terhadap desain komunikasi visual pada akun @himakpi_uika. Analisis persepsi mahasiswa KPI UIKA terhadap desain komunikasi visual akun Instagram @HIMAKPI_UIKA. Hasil positif menyoroti profesionalisme, identitas program, dan keandalan informasi akun tersebut.

Abstract

The research on the perception of students of Islamic Broadcasting Communication (KPI) at Universitas Ibn Khaldun Bogor (UIKA) towards the design of visual communication on the @himakpi_uika account is a study aimed at determining how students evaluate and respond to a visual design object in communication. This research is very important for design professionals, as it helps them understand how their visual design is accepted by the audience. The method used in this research is qualitative, with the researcher using a field study approach combined with data reduction techniques to analyze and interpret the collected information. The results of the research conducted showed that KPI students have a positive perception of the @himakpi_uika Instagram account. They consider the design of the account to clearly distinguish between the Himpunan Mahasiswa (Hima) KPI Instagram account and other study programs at UIKA and to demonstrate professionalism. In addition, they also consider the account capable of contributing and being a trustworthy and useful source of information. Students particularly appreciate the way the design reflects the identity and values of the Hima KPI program, as it provides both aesthetic appeal and functional communication. Each student has a different reason for following the account, such as seeking information, evaluating designs that are attractive and creative, and wanting to know the activities and values of da'wah contained in the account. The study further reveals how students perceive the role of visual design in reinforcing the image of the institution, influencing student engagement, and promoting relevant content effectively.

Review

This study investigates the perception of Islamic Broadcasting Communication (KPI) students at Universitas Ibn Khaldun Bogor (UIKA) regarding the visual communication design on their program's Instagram account, @himakpi_uika. Employing a qualitative field study approach complemented by data reduction techniques, the research aims to understand how a specific audience evaluates and responds to visual design in a real-world communication context. The abstract highlights the study's relevance for design professionals, offering insights into audience acceptance and the practical impact of design choices. The core finding suggests a predominantly positive perception among KPI students towards the account's visual communication, underscoring its effectiveness. The research identifies several strengths in the @himakpi_uika account's visual design, as perceived by its student audience. Students positively evaluate the design for its clear distinctiveness from other UIKA study programs, its demonstration of professionalism, and its role as a trustworthy and useful source of information. A significant contribution is the finding that the design effectively reflects the identity and values of the Hima KPI program, blending aesthetic appeal with functional communication. Furthermore, the study delves into the varied motivations for students to follow the account, ranging from information seeking and design evaluation to an interest in program activities and da'wah values, thus illustrating the multifaceted impact of visual communication on audience engagement and institutional image reinforcement. While the abstract provides a clear overview of the study's positive findings, a more detailed elaboration on the qualitative methodology would strengthen its interpretative power. Specifically, information regarding the sample size, participant selection criteria, and the specific field study techniques (e.g., interviews, focus groups, observation) would provide greater transparency and allow for a more robust assessment of the generalizability of these positive perceptions. Future research could explore the longitudinal impact of visual design on student engagement or compare perceptions across different student cohorts or even different university programs to provide a broader context for these findings. Nevertheless, this study offers valuable insights into the effective use of visual communication design in an educational institutional context.

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