Nabila Kusuma Arista Sofyan, Dhea Novita Fauzyah

Pengaruh Media Sosial, Perspektif, Dan Kesadaran Masyarakat dalam Dunia Fashion Sesuai Syariat Islam di Solo Raya

Introduction

Pengaruh media sosial, perspektif, dan kesadaran masyarakat dalam dunia fashion sesuai syariat islam di solo raya. Pelajari pengaruh media sosial, perspektif, dan kesadaran dalam konsumsi fashion muslim syariah di Solo Raya. Temukan bagaimana media sosial memengaruhi minat masyarakat.

Abstract

ABSTRAKDi Indonesia fashion muslim pada beberapa tahun terakhir ini mendapat perhatian besar dan banyak dikonsumsi oleh masyarakat. Terdapat beberapa hal yang mempengaruhi konsumsi fashion muslim di Indonesia. Penelitian ini bertujuan untuk mengetahui pengaruh media sosial, prespektif, dan kesadaran dalam dunia fashion muslim sesuai syariat Islam pada masyarakat. Jenis penelitian yang digunakan dalam penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Karena pendekatan kuatitatif lebih cendrung menggunakan angka baik di dalam pengumpulan maupun di dalam analisis datanya. Dalam penelitian ini digambarkan hubungan antara variabel independen dengan variabel (Y). Variabel dalam penelitian ini adalah Media Sosial (X1), Prespektif (X2), Kesadaran (X3). Sedangkan variabel dependen dalam penelitian ini adalah Dunia Fashion (Y). Secara parsial pengaruh Media Sosial memiliki pengaruh positif bagi orang yang berminat dalam Dunia Fashion Muslim.ABSTRACTMuslim fashion in Indonesia in recent years has received great attention and is widely consumed by the public. There are several things that influence Muslim fashion consumption in Indonesia. This research aims to determine the influence of social media, perspective and awareness in the world of Muslim fashion according to Islamic law on society. The type of research used in this research uses a quantitative approach with descriptive methods. Because a quantitative approach tends to use numerical analysis both in collecting and in the data. In this research, the relationship between the independent variable and the variable (Y) is explained. The variables in this research are Social Media (X1), Perspective (X2), Awareness (X3). Meanwhile, the dependent variable in this research is the World of Fashion (Y). Partially, the influence of Social Media has a positive influence on people who are interested in the Muslim Fashion World.

Review

This study addresses a highly relevant and timely topic concerning the dynamics of Muslim fashion in Indonesia, specifically within the Solo Raya region, by examining the influence of social media, perspective, and societal awareness in adhering to Islamic law. The researchers clearly state their objective to understand these influences on Muslim fashion consumption, a phenomenon that has garnered significant attention and market growth in recent years. The chosen quantitative descriptive approach is generally appropriate for identifying relationships and trends, aligning with the aim to depict how the independent variables (Social Media, Perspective, Awareness) relate to the dependent variable (World of Fashion) within this specific context. While the abstract effectively introduces the research problem and variables, further methodological detail would enhance its clarity. The statement that a quantitative approach "tends to use numerical analysis" is a rather basic justification; the full paper should elaborate on the specific rationale for employing a descriptive quantitative method for inferring relationships, as the abstract also mentions "influence" and a partial finding of a "positive influence." Operationalization of "Perspective" (X2) and "Awareness" (X3) is crucial for a quantitative study but is not detailed here, making it challenging to assess how these complex constructs were measured. Additionally, information regarding the sample size, sampling technique, and specific statistical analyses employed beyond "descriptive" would significantly strengthen the abstract's presentation of the research design. Despite these areas for further elaboration, the research holds potential for significant contributions. Understanding how social media, individual perspectives, and public awareness shape adherence to Islamic fashion principles can provide valuable insights for designers, marketers, and community leaders in the Muslim fashion industry in Indonesia. The partial finding regarding social media's positive influence suggests interesting avenues for discussion. For future iterations or the full publication, a more comprehensive summary of all key findings in the abstract, beyond just one partial effect, would better reflect the study's breadth. The overall study is commendable for tackling a culturally and economically significant subject with a clear research aim.

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