Muhammad Faisal, RR. Roosita Cindrakasih, Sultan Himawan

Komunikasi Organisasi Karang Taruna dalam Meningkatkan dan Mengembangkan UMKM (Karang Taruna Kecamatan Setiabudi Jakarta Selatan)

Introduction

Komunikasi organisasi karang taruna dalam meningkatkan dan mengembangkan umkm (karang taruna kecamatan setiabudi jakarta selatan). Pelajari bagaimana Karang Taruna Setiabudi Jakarta Selatan menggunakan komunikasi organisasi efektif untuk meningkatkan dan mengembangkan UMKM lokal, memberdayakan pemuda dan ekonomi masyarakat.

Abstract

Peran pemuda sebagai generasi penerus bangsa sangat penting dalam mendorong kemajuan berbagai sektor, termasuk ekonomi. Karang Taruna hadir sebagai wadah pembinaan dan pemberdayaan pemuda untuk mengembangkan potensi lokal melalui penguatan sektor UMKM. Penelitian ini bertujuan menggambarkan bagaimana komunikasi organisasi dijalankan oleh Karang Taruna Kecamatan Setiabudi, Jakarta Selatan, dalam meningkatkan dan mengembangkan UMKM binaan. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik wawancara mendalam kepada pengurus Karang Taruna dan pelaku UMKM. Hasil penelitian menunjukkan bahwa komunikasi internal dilakukan melalui rapat rutin, pemetaan potensi anggota, serta pemanfaatan media digital. Komunikasi dua arah antara pengurus dan pelaku UMKM membentuk hubungan kerja partisipatif dan responsif. Sinergi antara kepentingan individu dan visi organisasi menjadi faktor utama keberhasilan program, menjadikan Karang Taruna mitra strategis dalam pemberdayaan ekonomi masyarakat.

Review

The article, "Komunikasi Organisasi Karang Taruna dalam Meningkatkan dan Mengembangkan UMKM (Karang Taruna Kecamatan Setiabudi Jakarta Selatan)," addresses a highly pertinent topic concerning the role of youth organizations in fostering local economic development through Micro, Small, and Medium Enterprises (UMKM). It effectively frames Karang Taruna as a critical vehicle for youth empowerment and community development, specifically focusing on its communication strategies within the Setiabudi District, South Jakarta. The research aims to elucidate how organizational communication is employed by Karang Taruna to enhance and develop its fostered UMKM, thereby contributing to the broader understanding of youth-led economic initiatives and their practical implementation. Methodologically, the study adopts a descriptive qualitative approach, employing in-depth interviews with both Karang Taruna officials and UMKM actors—a suitable choice for exploring the nuanced dynamics of communication practices within this specific context. The findings reveal a robust internal communication framework characterized by routine meetings, systematic mapping of member potential, and effective utilization of digital media. Crucially, the research identifies the establishment of two-way communication between Karang Taruna management and UMKM actors, which fosters participative and responsive working relationships. This synergy between individual interests and the organizational vision is highlighted as a primary factor in the program's success, positioning Karang Taruna as a strategic partner in local economic empowerment. This research offers valuable insights into the practical application of organizational communication within a community development context, particularly for youth-led initiatives. The emphasis on two-way communication and synergistic relationships provides a compelling model for other youth organizations aiming to effectively support local economies. The study successfully underscores Karang Taruna's significant role beyond merely youth development, solidifying its status as a pivotal actor in community economic resilience. While the abstract presents strong findings, a full paper would benefit from a more detailed discussion of the specific challenges faced in maintaining these communication channels and how they are overcome, offering even deeper practical implications for scaling such successful local initiatives.

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