Husein Sadewa Wiguna, Amelia Zahara, Prima Yudha Satya

IMPLEMENTATION OF SMART VILLAGE TOWARDS THE DEVELOPMENT OF KEMUNING TOURISM VILLAGE, NGARGOYOSO DISTRICT, KARANGANYAR REGENCY

Introduction

Implementation of smart village towards the development of kemuning tourism village, ngargoyoso district, karanganyar regency. Explore Smart Village implementation in Kemuning Tourism Village, Karanganyar, analyzing its strategy for digital tourism development. Covers Smart Governance, Society, Economy, ICT infrastructure, and challenges.

Abstract

This study aims to describe the implementation of the Smart Village program in Kemuning Village and analyze its development strategy in supporting the transformation of the village into a digital tourism destination based on local potential. This study uses a qualitative descriptive approach with data collection techniques in the form of observation, in-depth interviews with stakeholders, distributing questionnaires to the community and tourists, and documentation. Respondents consisted of village officials, tourism managers, local MSME actors, and the general public who were selected purposively and incidentally. The results of the study show that the implementation of Smart Village in Kemuning Village has covered three main dimensions, namely Smart Governance, Smart Society, and Smart Economy. However, its implementation has not been optimal, especially in terms of community digital literacy, utilization of public service applications, and integration of technology in economic activities and tourism promotion. Based on the SWOT analysis, the main strength of the village lies in the adequate ICT infrastructure and institutional support from the village government and external parties. The weaknesses faced include limited human resources for technology managers, low community participation in the digitalization program, and lack of infrastructure equity between village areas.

Review

This study presents a timely and relevant investigation into the implementation of the Smart Village program in Kemuning Tourism Village, aiming to understand its role in developing a digital tourism destination. The research employs a comprehensive qualitative descriptive approach, utilizing multiple data collection techniques including observation, in-depth interviews, questionnaires, and documentation with a diverse range of stakeholders. The abstract clearly outlines the three main dimensions of Smart Village (Smart Governance, Smart Society, and Smart Economy) covered by the implementation, indicating a broad scope of analysis. The initial findings highlight adequate ICT infrastructure and institutional support as key strengths, which is a positive starting point for any digital transformation initiative. However, the abstract also clearly identifies significant challenges and areas where the Smart Village implementation falls short. Critical issues include suboptimal community digital literacy, underutilization of public service applications, and a lack of technology integration in economic activities and tourism promotion. Furthermore, the SWOT analysis reveals weaknesses such as limited human resources for technology management, low community participation in digitalization programs, and uneven infrastructure equity across village areas. These identified gaps suggest that while the foundational elements might be present, the operationalization and community-level engagement aspects require substantial improvement. Overall, the study promises valuable insights into the complexities of digital transformation in rural tourism contexts. While the abstract effectively outlines the research's objectives, methodology, and key findings, the full paper should provide a more granular discussion of the identified weaknesses and offer actionable strategies to overcome them. Delving deeper into the specific factors contributing to low digital literacy and community participation, along with concrete recommendations for improving technology integration in tourism and MSME activities, would significantly enhance the practical utility and academic contribution of this work. This research has the potential to serve as a crucial case study for other villages aspiring to leverage Smart Village initiatives for sustainable tourism development.

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