Zahra Maulina Bilqis, Farah Naila Puspitasari, Arselia Bella Ananta

Dinamika Perilaku Politik Partai dalam Pembentukan Strategi Kampanye terhadap Stabilitas Politik di Era Digital

Introduction

Dinamika perilaku politik partai dalam pembentukan strategi kampanye terhadap stabilitas politik di era digital. Pelajari dinamika perilaku politik partai dalam membentuk strategi kampanye digital. Analisis peran media sosial, data, dan influencer untuk stabilitas politik di era digital.

Abstract

The advancement of digital technology has revolutionized political campaign strategies, with social media serving as an effective communication tool between candidates and voters. Digital campaigns offer better reach, interactivity, and cost-efficiency compared to traditional campaigns. Engaging digital content, such as videos and infographics, is essential for capturing the attention of younger generations. Data analysis enables political parties to target voters more accurately through demographic studies and predictions of voting behavior. Furthermore, the shift in communication from mass media to social media enhances access to information and political participation, although the spread of misinformation remains a challenge. The use of influencers and public figures in modern campaigns creates an authentic image and influences public opinion. By employing a data-driven approach and personalizing messages, digital campaign strategies can enhance candidate visibility and build voter trust.

Review

The proposed study, "Dinamika Perilaku Politik Partai dalam Pembentukan Strategi Kampanye terhadap Stabilitas Politik di Era Digital," addresses a highly relevant and timely topic concerning the profound impact of digital technology on contemporary political processes. The abstract effectively highlights several critical aspects of modern digital campaigns, including the pivotal role of social media for outreach and interactivity, the importance of engaging digital content for diverse demographics, and the strategic advantages of data-driven targeting. It also appropriately notes the shift in communication dynamics and the emerging role of influencers, signaling an awareness of the multifaceted nature of digital politics. These points collectively underscore the significant evolution of campaign strategies in the digital age, setting a compelling stage for further inquiry. While the abstract adeptly describes the *mechanisms* and *benefits* of digital campaign strategies, there is a notable disjunction between its content and the broader scope indicated by the title. The title refers to "Dinamika Perilaku Politik Partai" (Dynamics of Party Political Behavior) and the impact on "Stabilitas Politik" (Political Stability), yet the abstract primarily elaborates on the *how-to* and *advantages* of digital tools from a campaign perspective. It largely omits specific details regarding how political parties *adapt their behavior* in response to these digital shifts, or how these strategies *directly influence or are influenced by political stability*. The discussion remains largely descriptive of digital tools rather than analytical of the intricate interplay between party behavior, campaign strategy formation, and the stability of the political system. To enhance the clarity and focus of the study, the full paper should endeavor to bridge this gap by explicitly outlining its central research question and methodological approach. It would be beneficial to articulate how the "Dinamika Perilaku Politik Partai" will be analyzed within the context of digital campaigns, perhaps through specific case studies or theoretical frameworks that link campaign strategy formation to party-level behavioral changes. Furthermore, the connection to "Stabilitas Politik" needs to be more robustly established, moving beyond a mere description of campaign tactics to an analysis of their broader systemic implications, including potential challenges like misinformation, which the abstract briefly mentions. A clearer statement of the study's scope, analytical lens, and anticipated contribution to understanding party behavior and political stability in the digital era would significantly strengthen its academic merit.

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