Riza Amanda

Branding Kemasan dan Logo Pupuk Organik Cair (POCA)

Introduction

Branding kemasan dan logo pupuk organik cair (poca) . Tingkatkan daya tarik pupuk organik cair (POCA) di Kelurahan Urangagung. Solusi kemasan & logo menarik atasi kendala pupuk kimia & tingkatkan nilai produk pertanian.

Abstract

Kelurahan Urangagung merupakan desa yang terletak di wilayah Kecamatan Sidoarjo, Kabupaten Sidoarjo, Provinsi Jawa Timur dimana sebagian besar komoditasnya berupa pertanian, salah satunya padi dan kacang hijau. Penggunaan pupuk kimia tentu menjadi salah satu permasalahan bagi petani di Kelurahan Urangagung karena sering mengalami kendala subsidi dan harganya relatif mahal. Salah satu solusi untuk mengurangi penggunaan pupuk kimia yaitu menggunakan pupuk organik cair. Limbah dapur seperti kulit buah dan sayur dapat dijadikan bahan baku pembuatan pupuk organik cair. Tujuan dari branding produk ialah terdapat pada kemasan dan logo untuk dapat meningkatkan nilai dari suatu produk di masyarakat. Kemasan dan logo mampu meningkatkan daya tarik produk di mata masyarakat dengan visual yang menarik. Bentuk pengabdian masyarakat ini dilakukan secara kualitatif yang memiliki tujuan meningkatkan daya tarik pupuk organik cair di masyarakat melalui kemasan dan logo yang memiliki desain menarik dan mendukung di era industri kreatif saat ini.

Review

The paper "Branding Kemasan dan Logo Pupuk Organik Cair (POCA)" presents a timely and relevant initiative addressing critical challenges faced by farmers in Kelurahan Urangagung, Sidoarjo. By focusing on the high cost and subsidy issues associated with chemical fertilizers, the study proposes a sustainable and localized solution through the production of organic liquid fertilizer (POCA) derived from kitchen waste. This approach not only promotes environmental sustainability by utilizing local resources but also offers a practical means for community empowerment and resource valorization. The core contribution of this work lies in its emphasis on branding, specifically through packaging and logo design, as a strategic tool to enhance the market value and attractiveness of this eco-friendly product. The abstract clearly outlines the objective of using visually appealing packaging and a well-designed logo to elevate the product's perception and appeal within the community. The methodology, described as a qualitative community service (pengabdian masyarakat) approach, suggests a hands-on, participatory engagement with the local context to achieve its goals. This focus on key branding elements is particularly pertinent in the current "creative industry era," where distinctive visual identity can significantly differentiate local products and contribute to their market success. The intention to transform household waste into a marketable agricultural input through strategic design is a commendable and practical application of design thinking in a community context. While the initiative demonstrates strong practical value and a clear objective, the abstract could benefit from further elaboration on certain aspects for a more comprehensive understanding. It would be valuable to understand the specific qualitative methods employed within the community service framework for design development, such as the process of stakeholder consultation, design iterations, or criteria used for evaluating "attractive design." Additionally, while the goal is to increase attractiveness and value, future discussions could explore the potential for measuring the impact of this branding on actual product adoption, sales, or farmer perception. Nevertheless, this work represents an important step towards supporting sustainable agriculture and local economic development through effective product presentation and identity creation.

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