Fazarani Hasnan Afisah, Zahra Nur Fitria, Feliza Amalia Az Zahra, Naila Syakirotul Rizkiyah, Zella Nethania Simanjuntak

Agenda Setting Platform Aniesbubble dalam Mempengaruhi Opini Publik Pada Pemilihan Presiden 2024

Introduction

Agenda setting platform aniesbubble dalam mempengaruhi opini publik pada pemilihan presiden 2024. Penelitian ini mengkaji peran Aniesbubble dalam membentuk opini publik pada Pilpres 2024. Melalui agenda setting dan narasi K-pop jenaka, Aniesbubble efektif mempengaruhi pemilih Anies Baswedan.

Abstract

Pada Pemilihan Presiden (Pilpres) tahun 2024 lalu, banyak sekali akun atau platform yang dibuat untuk membantu menyebarluaskan kampaye dari para pasangan calon. Salah satunya adalah akun media sosial X bernama Aniesbubble. Artikel ini membahas peran platform Aniesbubble dalam membentuk opini publik, dengan menggunakan pendekatan agenda setting yang bertujuan untuk mengkaji bagaimana narasi, isu dan infromasi yang disebarluaskan mampu mempengaruhi opini publik. Penelitian ini menggunakan metode Kualitatif pendekatan kualitatif-deskriptif dengan metode studi literatur. Hasil penelitian ini menunjukkan bahwa Aniesbubble terbukti efektif untuk mempengaruhi opini publik terhadap calon presiden Anies Baswedan, Aniesbubble secara strategis menyusun isu-isu dan menyajikannya dengan narasi yang jenaka dengan nuansa k-pop didalamnya berhasil menarik perhatian masyarakat.

Review

The submitted paper, "Agenda Setting Platform Aniesbubble dalam Mempengaruhi Opini Publik Pada Pemilihan Presiden 2024," addresses a highly pertinent and timely topic concerning the role of novel digital platforms in contemporary political campaigning. Focusing on the Aniesbubble account on X during Indonesia's 2024 Presidential Election, the research aims to explore how this specific platform employed agenda-setting principles to influence public opinion. The subject matter is undoubtedly relevant, shedding light on the evolving dynamics of political communication in the digital age, particularly within the context of a significant national election and the increasing blend of pop culture with political discourse. One of the key strengths of this paper lies in its selection of Aniesbubble as a case study. This platform represents an interesting and innovative approach to political communication, utilizing a 'k-pop' aesthetic and a jocular narrative to engage a specific demographic, which is a novel area for political science research. The application of agenda-setting theory provides a theoretical framework for understanding how narratives, issues, and information disseminated through such platforms might shape public discourse. The paper's finding that Aniesbubble was "proven effective" in influencing public opinion, by strategically crafting and presenting issues with a unique narrative, offers an intriguing insight into the potential power of non-traditional political messaging. However, a significant methodological concern arises from the abstract's description of the research approach. The claim that the study uses a "qualitative-descriptive method with a literature study" immediately raises questions about the empirical basis for concluding that Aniesbubble was "proven effective" in influencing public opinion. A literature study, by its nature, synthesizes existing knowledge and cannot, on its own, generate original empirical data to directly measure or prove the effectiveness and influence of a live social media campaign in real-time. To substantiate such a strong claim of influence and effectiveness, the research would require more robust empirical methods, such as content analysis of Aniesbubble's posts, sentiment analysis of audience responses, surveys of the target demographic, or engagement metrics analysis. Without direct primary data collection and analysis related to Aniesbubble's actual impact on public opinion, the conclusion, while interesting, remains largely speculative and significantly impacts the validity of the stated findings.

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